Britvic appoints Saatchi & Saatchi as creative lead for Kids and Family brand portfolio

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Following the announcement in March of plans to streamline its agency support services, Britvic has appointed Saatchi & Saatchi as part of a new two-agency roster for the leading soft drinks company. Saatchi & Saatchi will lead its portfolio of Kids and Family brands, starting with Robinsons Squash, following a competitive pitch which also involved four agencies.  Matthew Barwell, CMO…

Cannes Lions 2017: Saatchi & Saatchi London celebrate a Gold, four Silvers and four Bronze Lions for Deutsche Telekom, Mattessons and Direct Line

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Saatchi & Saatchi London have had a successful run at the iconic and prestigious Cannes Lions International Festival of Creativity this year. The festival closed with Saatchi being the second most awarded UK agency, with a total of 9 Lions across multiple campaigns. Deutsche Telekom ‘Magenta’ won four Lions: Gold in Outdoor: Ambient Experiential & Immersive Digital, Silver in Outdoor:…

27th Saatchi & Saatchi New Directors’ Showcase presents the best new talent in filmmaking

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This morning, the legendary Saatchi & Saatchi New Directors’ Showcase enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Grand Théâtre Lumière at the 2017 Cannes Lions International Festival of Creativity, the show lasted 70 minutes and presented the very best, groundbreaking directorial talent from…

Direct Line Fixer Listed in Campaign's 10 Most Effective Celebrity Campaigns

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Saatchi & Saatchi London’s “Fixer” campaign for Direct Line, has been included in Campaign Magazine’s Top 10 Most Effective Celebrity Campaigns. The idea for The Fixer was born in 2013, out of research that told Direct Line that when things go wrong, people want an insurance provider who will get the problem fixed as quickly as possible. To fix the…