Toyota teams up with comedians in ‘X Marks the Spot’ for AYGO

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Saatchi & Saatchi London has created a 2 minute online film featuring comedians "pranking" passers-by, as part of its "Go Fun Yourself" campaign for Toyota AYGO. ‘X Marks the Spot’ features a giant version of the X shape that appears on the front of the all new AYGO, which was laid on the ground at Spitalfields market, London, with four musical…

HSBC launch global golf sponsorship campaign ‘Anyone’s Game’

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HSBC and Saatchi & Saatchi have launched a new global campaign to support the bank’s international golf sponsorship portfolio which supports all levels of the game from grassroots to elite. Golf is quickly changing; with fresh audiences and new players from all over the world. HSBC's ambition is to open up the world of golf and the 'Anyone's Game' campaign…

Toyota AYGO 'X Marks the Spot'

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As part of its ‘Go Fun Yourself’ campaign for Toyota AYGO, ‘X Marks the Spot’ features four musical comedians ‘pranking’ passers-by, as they walk over a giant version of the X shape (that appears on the front of the all new AYGO) that was laid on the

Saatchi & Saatchi London win bronze at the 2014 IPA Effectiveness Awards

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Saatchi & Saatchi London took home a bronze at the IPA Effectiveness Awards yesterday (Monday) evening for their Mattessons ‘MMM3000’ campaign.Last year, the Kerry Foods-owned brand launched an integrated campaign promoting Fridge Raiders, the 100% chicken breast snack, enlisting gamers to help co-create the ultimate hands-free snacking & gaming device, the MMM3000. To reach this gaming audience, Saatchi & Saatchi…

HSBC 'Anyone's Game'

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HSBC’s new global campaign 'Anyone's Game' promotes the bank’s international golf sponsorship portfolio which supports all levels of the game from grassroots to elite.

Mattessons and Saatchi & Saatchi team up to launch co-created, artificially intelligent robot

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Mattessons Fridge Raiders has launched F.R.H.A.N.K, the world’s first robot whose artificially intelligent personality will be co-created with the UK gaming community.As part of the brand’s ongoing association with gamers – which includes the IPA Effectiveness award winning MMM3000 campaign -  Kerry Foods-owned Mattessons and Saatchi & Saatchi have partnered with celebrity YouTube gamer Ali A (4.7 million subscribers) to…

Direct Line 'Break In'

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Direct Line’s brand overhaul stars Harvey Keitel as Miramax’s cult classic Pulp Fiction character, Winston Wolf, fixing Britain's insurance dilemmas using Direct Line's new propositions.