Following the announcement in March of plans to streamline its agency support services, Britvic has appointed Saatchi & Saatchi as part of a new two-agency roster for the leading soft drinks company. Saatchi & Saatchi will lead its portfolio of Kids and Family brands, starting with Robinsons Squash, following a competitive pitch which also involved four agencies.  Matthew Barwell, CMO…

Saatchi & Saatchi London have had a successful run at the iconic and prestigious Cannes Lions International Festival of Creativity this year. The festival closed with Saatchi being the second most awarded UK agency, with a total of 9 Lions across multiple campaigns. Deutsche Telekom ‘Magenta’ won four Lions: Gold in Outdoor: Ambient Experiential & Immersive Digital, Silver in Outdoor:…

Saatchi & Saatchi New Directors’ Showcase highlights the issue of gender diversity within directing.

Saatchi & Saatchi London’s “Fixer” campaign for Direct Line, has been included in Campaign Magazine’s Top 10 Most Effective Celebrity Campaigns. The idea for The Fixer was born in 2013, out of research that told Direct Line that when things go wrong, people want an insurance provider who will get the problem fixed as quickly as possible. To fix the…

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Today, Betway, the online betting, casino and sports company, has appointed Saatchi & Saatchi London as their new lead creative agency. Saatchi & Saatchi will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide. The creative work will be rolled out across the UK, Ireland, Italy, Germany, Belgium and…