Direct Line 'Break In'

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Direct Line’s brand overhaul stars Harvey Keitel as Miramax’s cult classic Pulp Fiction character, Winston Wolf, fixing Britain's insurance dilemmas using Direct Line's new propositions.

Mattessons Fridge Raiders 'Luis Suarez'

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Mattessons latest print and social campaign for Fridge Raiders saw them offer Luis Suarez a job, as an official meat taster, after the Uruguayan footballer apologised for biting an opponent during a World Cup match.

Saatchi & Saatchi hires Will Nicholls and Adam Collins as managing partners

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Saatchi & Saatchi London has hired Adam Collins, the former brand communications director at Nike UK, and Will Nicholls, Lead Mother at Mother, as managing partners.Reporting to Katrien De Bauw, chief operating officer at Saatchi & Saatchi London, Nicholls will work on the agency’s recently acquired Direct Line account, while Collins will oversee Toyota GB and Kerry Foods.Will Nicholls joins…

Rekorderlig appoints Saatchi & Saatchi London to global creative account

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Rekorderlig, the Swedish premium cider brand, has appointed Saatchi & Saatchi London to its global advertising and digital account.The account was won without a pitch and there is no incumbent agency.The new appointment will see Saatchi & Saatchi develop a series of exciting new campaigns which will encompass TV, digital OOH, press, digital (display, website, mobile, e-commerce) and social strategy and…

Kevin Roberts Announces Saatchi & Saatchi Leadership Transition 2015

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I have exciting news to share with you about the new generation of leadership at Saatchi & Saatchi. This follows an announcement today by Publicis Groupe.Commencing January 1, 2015, I will become Executive Chairman of Saatchi & Saatchi, based in New York. In addition, I shall be accelerating leadership development across the Groupe, in the newly-created position of Head Coach,…

Britain’s fish and chips are replaced with French Fancies as Mr Kipling and Saatchi & Saatchi London create the UK’s first Cake-Away service

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Mr Kipling, the Premier Foods-owned cake manufacturer, has launched a Twitter and Facebook campaign from Saatchi & Saatchi London to deliver Cake-Aways - exceedingly good cakes on demand – to the nation.As part of the brand’s “Life is better with cake” campaign, Mr Kipling will deliver the packages on specially customised vans and bikes, which are designed to remind people…

Direct Line heralds new era for insurance industry with Harvey Keitel's Winston Wolf as Britain's Fixer

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Direct Line launches brand overhaul with Harvey Keitel as the character Winston Wolf, from cult classic Pulp Fiction, courtesy of Miramax. The campaign's first TV adverts will debut on Saturday 30th August on ITV's X Factor. The TV adverts showcase Direct Line's new proposition, "We’re on it", which focuses on fixing its customers’ problems, faster and more efficiently. Opening with…

Toyota Aygo 'Go Fun Yourself'

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Toyota’s ‘Go Fun Yourself’ campaign for the new generation Aygo, teams up with online pranksters, comedians, improv actors and YouTube stars to co-create a platform of fun.