Less of a house-keeper, more of a rule-breaker

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Research reveals the ‘eight emotional roles’ of mothers - and why mums wish they had more time to break the rules with their kidsNew research conducted by Saatchi & Saatchi for Mumsnet has revealed the ‘eight emotional roles’ played by parents - and that mothers would love to spend more time on the fun, anarchic aspects of parenting.At the moment,…

HomeAway 'The Whole Story'

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HomeAway’s global TV campaign ‘The Whole Story’ is a tale of two halves that make a whole story, showing how only HomeAway can offer a truly "whole holiday".

Saatchi & Saatchi London most decorated at MAA Best Awards for Mattessons Fridge Raiders MMM3000

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Saatchi & Saatchi London picked up a slew of awards at last night’s Marketing Agencies Association Best Awards, including the Grand Prix Best Campaign Doing Differently for its “MMM3000” campaign for Kerry Foods brand, Mattessons Fridge Raiders.The agency was the most decorated at the MAA Best Awards, picking up four awards, twice as many as the next most decorated agencies.Saatchi…

Toyota AYGO 'X Marks the Spot'

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As part of its ‘Go Fun Yourself’ campaign for Toyota AYGO, ‘X Marks the Spot’ features four musical comedians ‘pranking’ passers-by, as they walk over a giant version of the X shape (that appears on the front of the all new AYGO) that was laid on the

HSBC 'Anyone's Game'

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HSBC’s new global campaign 'Anyone's Game' promotes the bank’s international golf sponsorship portfolio which supports all levels of the game from grassroots to elite.

Direct Line 'Break In'

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Direct Line’s brand overhaul stars Harvey Keitel as Miramax’s cult classic Pulp Fiction character, Winston Wolf, fixing Britain's insurance dilemmas using Direct Line's new propositions.

'There's a Good Girl' Short Film Released

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London - If you missed the 'There's a Good Girl' exhibition, make sure you watch the film.  Curated by Saatchi & Saatchi for VivaWomen!, a Publicis Groupe initiative aimed at raising the profile of women in advertising, ‘There’s a Good Girl’ took its name from Marianne Grabrucker’s 1980s bestseller which documented her attempts to raise her daughter gender-neutrally and encourage…

Mattessons Fridge Raiders 'Luis Suarez'

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Mattessons latest print and social campaign for Fridge Raiders saw them offer Luis Suarez a job, as an official meat taster, after the Uruguayan footballer apologised for biting an opponent during a World Cup match.