Direct Line 'Break In'

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Direct Line’s brand overhaul stars Harvey Keitel as Miramax’s cult classic Pulp Fiction character, Winston Wolf, fixing Britain's insurance dilemmas using Direct Line's new propositions.

Rekorderlig appoints Saatchi & Saatchi London to global creative account

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Rekorderlig, the Swedish premium cider brand, has appointed Saatchi & Saatchi London to its global advertising and digital account.The account was won without a pitch and there is no incumbent agency.The new appointment will see Saatchi & Saatchi develop a series of exciting new campaigns which will encompass TV, digital OOH, press, digital (display, website, mobile, e-commerce) and social strategy and…

Kevin Roberts Announces Saatchi & Saatchi Leadership Transition 2015

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I have exciting news to share with you about the new generation of leadership at Saatchi & Saatchi. This follows an announcement today by Publicis Groupe.Commencing January 1, 2015, I will become Executive Chairman of Saatchi & Saatchi, based in New York. In addition, I shall be accelerating leadership development across the Groupe, in the newly-created position of Head Coach,…

Britain’s fish and chips are replaced with French Fancies as Mr Kipling and Saatchi & Saatchi London create the UK’s first Cake-Away service

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Mr Kipling, the Premier Foods-owned cake manufacturer, has launched a Twitter and Facebook campaign from Saatchi & Saatchi London to deliver Cake-Aways - exceedingly good cakes on demand – to the nation.As part of the brand’s “Life is better with cake” campaign, Mr Kipling will deliver the packages on specially customised vans and bikes, which are designed to remind people…

Mattessons Fridge Raiders 'Luis Suarez'

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Mattessons latest print and social campaign for Fridge Raiders saw them offer Luis Suarez a job, as an official meat taster, after the Uruguayan footballer apologised for biting an opponent during a World Cup match.

Direct Line heralds new era for insurance industry with Harvey Keitel's Winston Wolf as Britain's Fixer

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Direct Line launches brand overhaul with Harvey Keitel as the character Winston Wolf, from cult classic Pulp Fiction, courtesy of Miramax. The campaign's first TV adverts will debut on Saturday 30th August on ITV's X Factor. The TV adverts showcase Direct Line's new proposition, "We’re on it", which focuses on fixing its customers’ problems, faster and more efficiently. Opening with…

Saatchi & Saatchi win brief from Plan UK

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Saatchi & Saatchi London have won an integrated content brief from the children’s rights charity Plan UK, to raise awareness and help create lasting change especially for girls across the globe.By 2016 Plan UK aims to help four million girls so they’re able to live free from violence and get the education, skills and support they need to become the powerful…

Toyota Aygo 'Go Fun Yourself'

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Toyota’s ‘Go Fun Yourself’ campaign for the new generation Aygo, teams up with online pranksters, comedians, improv actors and YouTube stars to co-create a platform of fun.