Britain’s fish and chips are replaced with French Fancies as Mr Kipling and Saatchi & Saatchi London create the UK’s first Cake-Away service

News

Mr Kipling, the Premier Foods-owned cake manufacturer, has launched a Twitter and Facebook campaign from Saatchi & Saatchi London to deliver Cake-Aways - exceedingly good cakes on demand – to the nation.As part of the brand’s “Life is better with cake” campaign, Mr Kipling will deliver the packages on specially customised vans and bikes, which are designed to remind people…

Direct Line heralds new era for insurance industry with Harvey Keitel's Winston Wolf as Britain's Fixer

News

Direct Line launches brand overhaul with Harvey Keitel as the character Winston Wolf, from cult classic Pulp Fiction, courtesy of Miramax. The campaign's first TV adverts will debut on Saturday 30th August on ITV's X Factor. The TV adverts showcase Direct Line's new proposition, "We’re on it", which focuses on fixing its customers’ problems, faster and more efficiently. Opening with…

Saatchi & Saatchi win brief from Plan UK

News

Saatchi & Saatchi London have won an integrated content brief from the children’s rights charity Plan UK, to raise awareness and help create lasting change especially for girls across the globe.By 2016 Plan UK aims to help four million girls so they’re able to live free from violence and get the education, skills and support they need to become the powerful…

Saatchi & Saatchi Academy launches

News

Today (Monday 7th July) we welcome 11 new colleagues into our Agency as we launch our Saatchi & Saatchi Academy for 2014. This year we have selected candidates from a variety of backgrounds (alongside traditional grads) with our heads of department and external talent partners.The Academy will consist of placements within Account Management, Planning, Saatchi Digital, TV and Project Management. Our…

Marie Curie appoints Saatchi & Saatchi London to creative account

News

Marie Curie Cancer Care, the registered charity which cares for people with all terminal illnesses providing free practical care and emotional support at home or in one of its hospices, has appointed Saatchi & Saatchi London to its advertising account after a competitive pitch handled by the AAR.The agency will be responsible for all above-the-line and digital communications for the…

Stephen Fry and celebrity friends celebrate the launch of domain .UK

News

Nominet and Saatchi & Saatchi have created a social campaign to mark the launch of the domain .UK.Fronted by celebrities Stephen Fry, Martha Lane Fox, Nick D’Aloisio and James Rhodes, the campaign celebrates the release of the .uk domain for the first time, as part of the broader release of more GLTD's (Generic Top-Level Domain’s). Viewed as a more progressive…

Saatchi & Saatchi London group announce senior management changes

News

Saatchi & Saatchi London group announce senior management changesSaatchi & Saatchi London Group has named Kate Stanners and Paul Silburn as chief creative officers, while Richard Huntington has been promoted to chief strategy officer, Saatchi & Saatchi London Group. All three will take ultimate responsibility for creative and strategic output across the Saatchi & Saatchi branded group of agencies.At the…

Toyota partner with online pranksters for Aygo campaign Go Fun Yourself

News

Toyota is launching a co-created multi-channel campaign ‘Go Fun Yourself’ for the new generation Aygo.Teaming up with online pranksters, comedians, improv actors and YouTube stars to co-create a platform of fun, the campaign intends to emphasise Aygo’s image as the playful, dynamic car of choice suited to those that don’t take themselves seriously.Comprised of a series of prankster style videos…

24th Edition of Saatchi & Saatchi New Directors' Showcase premiers at Cannes Lions, with pop up screenings in London and around the world

News

Saatchi & Saatchi’s New Directors’ Showcase (NDS) is always a highlight of Cannes Lions International Festival of Creativity, and each year reveals a showreel of the globe’s hottest new directors, carefully curated by the Saatchi & Saatchi Worldwide Creative Board, with a unique live element conceived by a team of some of the most talented creative and technical wizards the…

HSBC and Saatchi & Saatchi unveil global relaunch of HSBC Premier

News

HSBC and Saatchi & Saatchi unveil global relaunch of HSBC Premier.Saatchi & Saatchi London and HSBC have created a globally integrated campaign for the relaunch of Premier, HSBC’s premium banking and wealth management proposition. The new positioning for HSBC Premier is ‘Personal support, for your Personal Economy”.Saatchi & Saatchi and HSBC took an inside-out approach to the relaunch, starting with…

Usain Bolt returns to star in Visa Europe’s 2014 FIFA World Cup Advertising Campaign

News

Visa Europe, an official FIFA Partner has unveiled its latest advertising campaign using its sponsorship of the 2014 FIFA World Cup in Brazil. The campaign sees Visa reunite with the star of its London 2012 campaign - Visa Europe innovations ambassador and confirmed football fan Usain Bolt.The campaign features two phases, the first giving consumers the chance to win trips…

Wall’s launch campaign to showcase the ultimate onesie – the Wall’sie

News

Kerry Foods-owned brand Wall’s is to launch an integrated campaign to promote the Wall’s ultimate breakfast sausage by creating its own exclusive range of onesies – or Wall’sies - specially designed to look like normal clothes.The campaign, “Weekend breakfast. We’re all over it.” created by Saatchi & Saatchi London, promotes the new recipe Wall’s sausage, which is perfect for a…