Saatchi & Saatchi London group announce senior management changes

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Saatchi & Saatchi London group announce senior management changesSaatchi & Saatchi London Group has named Kate Stanners and Paul Silburn as chief creative officers, while Richard Huntington has been promoted to chief strategy officer, Saatchi & Saatchi London Group. All three will take ultimate responsibility for creative and strategic output across the Saatchi & Saatchi branded group of agencies.At the…

Toyota partner with online pranksters for Aygo campaign Go Fun Yourself

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Toyota is launching a co-created multi-channel campaign ‘Go Fun Yourself’ for the new generation Aygo.Teaming up with online pranksters, comedians, improv actors and YouTube stars to co-create a platform of fun, the campaign intends to emphasise Aygo’s image as the playful, dynamic car of choice suited to those that don’t take themselves seriously.Comprised of a series of prankster style videos…

24th Edition of Saatchi & Saatchi New Directors' Showcase premiers at Cannes Lions, with pop up screenings in London and around the world

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Saatchi & Saatchi’s New Directors’ Showcase (NDS) is always a highlight of Cannes Lions International Festival of Creativity, and each year reveals a showreel of the globe’s hottest new directors, carefully curated by the Saatchi & Saatchi Worldwide Creative Board, with a unique live element conceived by a team of some of the most talented creative and technical wizards the…

HSBC and Saatchi & Saatchi unveil global relaunch of HSBC Premier

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HSBC and Saatchi & Saatchi unveil global relaunch of HSBC Premier.Saatchi & Saatchi London and HSBC have created a globally integrated campaign for the relaunch of Premier, HSBC’s premium banking and wealth management proposition. The new positioning for HSBC Premier is ‘Personal support, for your Personal Economy”.Saatchi & Saatchi and HSBC took an inside-out approach to the relaunch, starting with…

Usain Bolt returns to star in Visa Europe’s 2014 FIFA World Cup Advertising Campaign

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Visa Europe, an official FIFA Partner has unveiled its latest advertising campaign using its sponsorship of the 2014 FIFA World Cup in Brazil. The campaign sees Visa reunite with the star of its London 2012 campaign - Visa Europe innovations ambassador and confirmed football fan Usain Bolt.The campaign features two phases, the first giving consumers the chance to win trips…

Wall’s launch campaign to showcase the ultimate onesie – the Wall’sie

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Kerry Foods-owned brand Wall’s is to launch an integrated campaign to promote the Wall’s ultimate breakfast sausage by creating its own exclusive range of onesies – or Wall’sies - specially designed to look like normal clothes.The campaign, “Weekend breakfast. We’re all over it.” created by Saatchi & Saatchi London, promotes the new recipe Wall’s sausage, which is perfect for a…

Magnus Djaba, UK CEO of Saatchi & Saatchi London promoted to CEO of Saatchi & Saatchi Fallon UK group

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He replaces Robert Senior, who continues in his current role of EMEA CEO at Saatchi & Saatchi. Senior took the SSF UK position in 2007, when the group was originally created. Senior said: “Magnus has deep understanding of - and respect for - the Fallon brand. He is also a natural leader who has achieved great things at Saatchi & Saatchi,…

The Truth About Mums - Challenging our myths about marketing to mothers

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As an industry, we use one little three-letter word to label the nearly 18 million women in the UK that have childen. We spend £1.9 billion targeting this population of primary shoppers. But is that money well spent?In partnership with the parenting phenomenom Mumsnet, we commissioned a ground-breaking piece of research that shines a spotlight on the lives of mothers…

Direct Line appoints Saatchi & Saatchi to its advertising account

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Direct Line has appointed Saatchi & Saatchi London to handle its advertising account following a competitive pitch.The agency will be responsible for all advertising and digital communications for the market-leading insurance specialist.Mark Evans, the marketing director at Direct Line Group, said: "Saatchi & Saatchi demonstrated they were the partner best able to meet our ambition for the Direct Line brand.…

HSBC and Saatchi & Saatchi challenge Rugby Sevens fans to #BRINGYOURGAME

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HSBC are launching a campaign, created by Saatchi & Saatchi London, celebrating its sponsorship of the 2014 Cathay Pacific/HSBC Hong Kong Sevens, the jewel in the crown of the HSBC Sevens World Series.   A 95” film will break on youtube.com/hsbc and a 30” cut-down will air on TV globally. A 60” version of the film will be played in the Hong…

Mumstock 2014

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The UK’s biggest website for parents, Mumsnet and creative agency Saatchi & Saatchi, have joined forces to host a one-day conference on Wednesday 23rd April 2014 revealing what makes mums tick and how brands can harness this knowledge to engage, build relationships and grow trust with this key consumer group.Key speakers include•    Roisin Donnelly, Corporate Marketing Director, P&G•    Stephen Smith,…

Saatchi & Saatchi appointed to digital and social launch of Monty Python Live (Mostly) show

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Saatchi & Saatchi, which recently acquired the digital agency Outside Line, has been appointed to develop the digital and social launch of the new Monty Python Live (Mostly) show. The surviving Pythons recently announced that they are to reunite for 10 shows at London's O2 in July 2014, which have sold out in record time. The agency will now develop…

A Question of Trust

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Trust. There can be no rarer and more eagerly sought out accolade in the world of brands and businesses right now than the trust of our people and of our customers.

Good Pitch Week: HSBC Global Creative Sharing

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Good Pitch Week kicked off yesterday (4th November 2013) with a bang as Andrea Newman, Global Head of Advertising and Marketing Communications at HSBC took to the stage and talked us through her learnings from the bank’s recent global advertising review. Joining her to lead the session and share the agency viewpoint were Magnus Djaba, CEO of Saatchi & Saatchi…