Asda appoints Saatchi & Saatchi as lead creative agency

News

Asda has today announced the appointment of Saatchi & Saatchi as its lead creative agency, replacing VCCP. The appointment of Saatchi & Saatchi is part of Asda’s Project Renewal blueprint to transform its business and boost its Save Money Live Better brand strategy, led by recently appointed Chief Customer Officer, Andy Murray. The move comes as implementation of Project Renewal…

EE 'Power Rap' (Online content)

Work

Promoting EE’s new customer loyalty proposition 'Power Bars', the film shows the party leaders’ as we’ve never seen them before, behind closed doors, where they think no one is watching.

Direct Line 'Magnate' (Integrated)

Work

Direct Line’s latest instalment of their successful campaign starring Harvey Keitel as the character Winston Wolf from cult classic Pulp Fiction, focuses on reinforcing the fact that Direct Line’s high quality insurance comes at surprisingly competit

Pampers 'Everybaby' (Integrated)

Work

Filmed over 24 hours in British hospitals with real families who gave birth on the same day as the royal baby was born, Pampers ‘Everybaby’ is designed to celebrate that every baby born on May 2nd is just as special as the royal baby.

Operation Black Vote 'Operation Black Vote' (PR)

Work

Tinie Tempah, David Harewood, Sol Campbell and Ade Adepitan appear in the hard-hitting poster campaign for Operation Black Vote, shot by acclaimed photographer Rankin, which sees the celebrities turn their skin colour white to demonstrate that if the

Saatchi & Saatchi London launches BUY Division

News

Saatchi & Saatchi London has launched BUY; a new division designed to close the purchase cycle and help clients achieve better sales. The unit introduces a new set of services, built from within and outside the agency network, to better service the channels that create measurable actions from strategy through to creative, implementation and tracking. It will be led by…