Asda appoints Saatchi & Saatchi as lead creative agency

Asda has today announced the appointment of Saatchi & Saatchi as its lead creative agency, replacing VCCP.

The appointment of Saatchi & Saatchi is part of Asda’s Project Renewal blueprint to transform its business and boost its Save Money Live Better brand strategy, led by recently appointed Chief Customer Officer, Andy Murray.

The move comes as implementation of Project Renewal accelerates, including a complete revamp of Asda’s offer, ranging and value proposition which also involves investing an additional £500 million in lowering prices on top of the £1bn revealed in 2013.

As Asda’s new customer proposition takes shape, the transition to Saatchi & Saatchi will begin immediately.

Andy Murray said: "We’ve made a big commitment within Project Renewal to our brand and we are making changes at pace that will differentiate Asda with our customers both in stores and online.  I'm excited about this new partnership with Saatchi & Saatchi and I look forward to the leadership, creativity, and effectiveness this new team will bring to our business.

Saatchi & Saatchi Worldwide CEO, Robert Senior, said: “We are delighted to be re-establishing our long standing partnership with Asda, bringing a fully integrated Publicis Groupe offer led by Saatchi & Saatchi.  This is a crucial time for UK retail and we relish the opportunity to support Asda in driving a reappraisal of its brand by customers using the latest creative techniques and cutting edge technology.”

Publicis Groupe and Saatchi & Saatchi have a long history with Asda, having worked with the retailer on some of its most iconic campaigns in recent history, arming it with unique insight and knowledge of Asda and its customers.

At a time when the UK retail market is undergoing significant structural change, Asda believes that building even closer connections with its customers is fundamental to the success of Project Renewal and Publicis Groupe is the right partner to achieve its ambitions.

 


Direct Line Fixer Listed in Campaign's 10 Most Effective Celebrity Campaigns

News

Saatchi & Saatchi London’s “Fixer” campaign for Direct Line, has been included in Campaign Magazine’s Top 10 Most Effective Celebrity Campaigns. The idea for The Fixer was born in 2013, out of research that told Direct Line that when things go wrong, people want an insurance provider who will get the problem fixed as quickly as possible. To fix the…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Betway appoints Saatchi & Saatchi as Lead Creative Agency

News

Today, Betway, the online betting, casino and sports company, has appointed Saatchi & Saatchi London as their new lead creative agency. Saatchi & Saatchi will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide. The creative work will be rolled out across the UK, Ireland, Italy, Germany, Belgium and…

This Fan Girl

News

This week we heard from Amy Drucquer, founder of This Fan Girl. This Fan Girl is an online community dedicated to providing female football fans with a friendly and inclusive environment to watch football and create a sense of community to nurture a shared love of the sport. Amy is a lifelong fan of Leicester City Football Club. During their…

Publicis Groupe Sprintathon 2018

News

Publicis Groupe united on Thursday 26th July at Parliament Hills Athletics track to break the record for the world’s fastest marathon. On a sweltering 36C afternoon, over 150 Publicis Groupe employees ran 100m sprints in a relay, and finished the 26 miles in 1 hour 53 minutes and 20 seconds, breaking the record for the third fastest marathon ever. The…

Saatchi & Saatchi London wins Webby Award for 'Magenta Unleashed'

News

Saatchi & Saatchi London has won a Webby award in the Digital Campaign category for their ‘Magenta Unleashed’ Campaign for Deutsche Telekom. The Webby awards honour the best creative work on the internet, across seven different media types: Websites, Film & Video, Advertising, Media & PR, Social, Mobile Sites & Apps, Games, and Podcasts & Digital Audio. Each category comprises…

Saatchi & Saatchi London unveils leadership line-up

News

Saatchi & Saatchi London has promoted Sam Hawkey and Larissa Vince to the roles of chief operating officer and managing director respectively. Sam, who has been promoted from managing director, will lead the agency’s vision and direction, and have responsibility for its commercial performance. Larissa has been promoted from chief growth officer, and will continue to lead growth and new…

Words of wisdom from She Says - "How she got there"

News

Last Tuesday evening, Saatchi & Saatchi London hosted the SheSays monthly series “How She Got There” to a packed crowd at the agency’s in-house pub, The Pregnant Man. The night celebrated the careers of two of advertising’s most prominent and inspirational women; Saatchi & Saatchi’s very own Chairwoman and Chief Creative Officer, Kate Stanners and SheSays co-founder and Chief Creative Officer of Mr President, Laura Jordan-Bambach. In honour of…

Saatchi & Saatchi London ranked 2nd most creatively awarded UK agency in 2018 Gunn Report

News

In the 2018 Gunn Report, the annual list of the world’s best creative ideas and agencies  based on creative awards, Saatchi & Saatchi London has been listed as the 2nd most creatively awarded UK agency, and the 15th most awarded in the world. The newly formatted report, the Gunn 100, tracks the performance of campaigns, brands and agencies in more…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…

Expedia consolidates global account with Saatchi & Saatchi

News

Expedia®, one of the world’s largest full-service travel sites, has awarded Saatchi & Saatchi their global creative account after consolidating all worldwide comms into the network. Jointly managed through Saatchi & Saatchi’s headquarters in London and Saatchi & Saatchi’s Team One office in Los Angeles, the agency will now create all brand advertising campaigns inclusive of TV, Digital Video and…

"Saatchi & Saatchi work for Direct Line honoured in Campaign's Annual Brand Story of the Year"

News

Direct Line was named 2017 Brand Story of the Year in Campaign’s Annual issue, in recognition of the company’s desire to change the nature of the insurance industry, using technological innovation to future-proof the business of insurance. Campaigns like “Fleetlights,” “The Smart Crossing” and the “Shotgun” app were praised alongside our TV campaign featuring Harvey Keitel as fixer “Winston Wolf.”…