Britain’s fish and chips are replaced with French Fancies as Mr Kipling and Saatchi & Saatchi London create the UK’s first Cake-Away service

Mr Kipling, the Premier Foods-owned cake manufacturer, has launched a Twitter and Facebook campaign from Saatchi & Saatchi London to deliver Cake-Aways - exceedingly good cakes on demand – to the nation.

As part of the brand’s “Life is better with cake” campaign, Mr Kipling will deliver the packages on specially customised vans and bikes, which are designed to remind people how their days are made #BetterWithCake.

Entrants to the competition can win one of the special deliveries by tweeting their favourite Mr Kipling cakes to @MrKiplingCakes or by entering via the brand’s Facebook page.

In a tie-up with Mr Kipling’s X-Factor sponsorship, the Cake-Aways will be delivered at that popular take-away moment - Saturday nights in front of The X Factor – from 20 September.

The campaign will be extended to the business world during National Cake Week on October 6, when companies can also enter to win their own deliveries and make their meetings, coffee breaks and office gossip that bit #BetterWithCake.

The push forms part of Saatchi & Saatchi’s ongoing digital activity for Mr Kipling, which includes the launch of the new website http://www.mrkipling.co.uk, plus content and management of Mr Kipling’s social channels, Facebook, Twitter and Instagram.

Lisa-Jo Harvey, Senior Brand Manager at Premier Foods, said: “Everyone loves the comfort of cake or a cheeky take-away. By combining both and introducing Cake-Aways we want to make Saturday nights even better, allowing everyone the chance to enjoy their favourite Mr Kipling cakes delivered straight to their door”

Lloyd Salmons, digital director at Saatchi & Saatchi London, said: “Mr Kipling is a very active brand on social media, with a committed audience who love all things 'Mr Kipling’. This campaign is perfect for them.”


The making of the ad: Direct Line 'We're on it'

News

Go behind the scenes to see how Direct Line and Saatchi & Saatchi London created a campaign featuring three popular characters: RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee from the Transformers franchise. Watch the video here.  

We Don't Save Lives

News

“We don't save people's lives”. Chief Strategy Officer, Richard Huntington, reflects on a creative career in times like these. Read the full article here.  

Sam Hawkey On True Tales Of Production

News

Sam Hawkey, Chief Operating Officer, gives Campaign a behind-the-scenes glimpse into how Saatchi are overcoming lockdown restrictions to make work, plus the production lessons learned along the way.   "Do what you can, where you are, with what you have."  Never has that been truer. But when it comes to production at this moment in time, it can seem like…

Sarah Jenkins Inspires Campaign

News

Sarah Jenkins Inspires Campaign On International Women's Day, Sarah Jenkins is recognised as an inspirational person the creative industries by Campaign. Read the article here.  

Diverse voices: Sarah Jenkins on getting the golden ticket

News

Diverse voices: Sarah Jenkins on getting the golden ticket Our industry is growing into something increasingly intelligent, progressive and empowering, but are our hearts really in this? Campaign asked a broad range of adlanders at different career stages to share their personal stories and plot ways forward from their experiences. Read Sarah Jenkins’ article here.  

Saatchi & Saatchi London hires Dan Treichel as Executive Creative Director

News

Saatchi & Saatchi London has appointed multi-award-winning creative, Dan Treichel, as its Executive Creative Director. Treichel is the creative mind behind many lauded campaigns, including the world-renowned“Climate Name Change”, which was the 7th most awarded campaign in the world in 2014. Reporting to Chief Creative Officer, Guillermo Vega, Treichel will be responsible for the day-to-day running of the creative department and for adding even more creative…