At the Cannes Lions International Festival of Creativity - the most prestigious event within the advertising industry - Saatchi & Saatchi London celebrated winning a bronze film Lion in the Toiletries, Cosmetics & Beauty category, a silver film craft Lion for casting and a bronze film craft Lion in editing for Pampers ‘Pooface’.
About the campaign
'Pooface' is the first film created for Pampers Wipes new 'Don’t Fear The Mess!' campaign. Set to the classic score Thus Spoke Zarathustra by Strauss, the film charts in high definition and in super slow motion (400fps), a big moment in ten young babies lives: doing a poo.
From the initial build up, to the moment itself, right to those moments of ecstatic relief that follow, the film encapsulates all the weird, wonderful, adorable and funny poofaces babies pull when they're doing their business.