Cannes Lions 2016: Saatchi & Saatchi London win a Gold, five silver and three Bronze Lions for Deutsche Telekom ‘Sea Hero Quest’

Cannes Lions 2016: Saatchi & Saatchi London celebrated winning a Gold, five Silver and three Bronze Lions

At this years’ Cannes Lions International Festival of Creativity - the most prestigious event within the advertising industry - Saatchi & Saatchi London celebrated winning a Gold, five Silver and three Bronze Lions in the Direct, Pharma, Health & Wellness, Mobile and Promo & Activation and Entertainment categories, for Deutsche Telekom ‘Sea Hero Quest’.

‘Sea Hero Quest’, the mobile game, which has re-written the rules on collating data for use in dementia research, is the latest campaign for Deutsche Telekom from Saatchi & Saatchi.

Downloads of the game since its global launch have reached 1.6 million. The game has been collectively played for more than 30 years generating the equivalent of more than 4,500 years of similar lab based research. Previous studies into human spatial navigation have comprised no more than 600 participants making this the largest data set of it’s kind.

Hans-Christian Schwingen, Chief Brand Officer at Deutsche Telekom, commented: "The positive response to the project has been overwhelming. People around the world have been inspired to download Sea Hero Quest and game for good. The game has entered the top 20 in 40 markets on the App Store and Google Play and is even the number 1 game in many markets. That's already a spectacular success for research and science. We are not stopping there, just last week we released 2 new game worlds aimed at re-engaging players to keep sharing their time to help scientists fight dementia."

The concept of ‘Sea Hero Quest’ was motivated by the desire to empower people to game for good and was made a reality by partnering with world-renowned experts in their respective fields. With 3 billion hours spent playing online and mobile games weekly by the global population, the aim was to not only manifest that power but to go beyond to reach the widest audience possible and to recognise the part that technology plays in everyday lives.

Over 47 million people worldwide currently live with dementia with this number estimated to increase to 135 million by 2050. For many people living with dementia, one of the first effects they experience is a loss of spatial awareness, as they lose the ability to navigate their way through even well-known places and environments. Creating a global benchmark with ‘Sea Hero Quest’ for how we navigate is widely acknowledged as one of the key steps towards developing new diagnostic tests for the diseases that cause dementia.

For more information, visit www.seaheroquest.com. #gameforgood

Awards given to Sea Hero Quest at Cannes Lions International Festival of Creativity:

  • Gold Lion Promo & Activation: Use of Mobile
  • Silver Lion Promo & Activation: Commercial Public Services
  • Silver Lion Health: Education & Services
  • Silver Lion Pharma: HCP Devices & Diagnostic
  • Silver Lion Direct: Use of Data
  • Silver Lion Cyber: Innovative Use of Social & Community
  • Bronze Lion Mobile: App Games
  • Bronze Lion Mobile: Social Gaming & Competition
  • Bronze Lion Entertainment: Innovation in Branded Games

Newly launched Saatchi & Saatchi pro wins the Vaillant Group account in the UK

News

Saatchi & Saatchi London has relaunched its business-to-business communications practice with the launch of Saatchi & Saatchi pro. Formerly Saatchi Masius, the new agency brings technology and creative thinking together with a people, not business, focused approach to B2B. The rebranded Saatchi & Saatchi pro will work with clients across all sectors to provide solutions to the rapidly changing B2B…

Britvic appoints Saatchi & Saatchi as creative lead for Kids and Family brand portfolio

News

Following the announcement in March of plans to streamline its agency support services, Britvic has appointed Saatchi & Saatchi as part of a new two-agency roster for the leading soft drinks company. Saatchi & Saatchi will lead its portfolio of Kids and Family brands, starting with Robinsons Squash, following a competitive pitch which also involved four agencies.  Matthew Barwell, CMO…

Cannes Lions 2017: Saatchi & Saatchi London celebrate a Gold, four Silvers and four Bronze Lions for Deutsche Telekom, Mattessons and Direct Line

News

Saatchi & Saatchi London have had a successful run at the iconic and prestigious Cannes Lions International Festival of Creativity this year. The festival closed with Saatchi being the second most awarded UK agency, with a total of 9 Lions across multiple campaigns. Deutsche Telekom ‘Magenta’ won four Lions: Gold in Outdoor: Ambient Experiential & Immersive Digital, Silver in Outdoor:…

27th Saatchi & Saatchi New Directors’ Showcase presents the best new talent in filmmaking

News

This morning, the legendary Saatchi & Saatchi New Directors’ Showcase enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Grand Théâtre Lumière at the 2017 Cannes Lions International Festival of Creativity, the show lasted 70 minutes and presented the very best, groundbreaking directorial talent from…

Saatchi & Saatchi London boosts agency with senior hires

News

Today, Saatchi & Saatchi London has announced three new senior hires, bolstering its creative and account handling departments. Sara Rose, Andy Chisholm and Barbara Waite join the Asda and HSBC accounts respectively and will start imminently. All three come from fully integrated backgrounds, which allow them to bring the best of both creativity and performance to their roles for the…

Saatchi & Saatchi London and Deutsche Telekom celebrate success at 2017 PIAF Awards

News

Saatchi & Saatchi London celebrated a successful run at this year’s PIAF awards in Prague for Deutsche Telekom ‘Sea Hero Quest’. As well as winning the Grand Prix, the most prestigious award of the event, the team won three Golds in Media Engagement, Creative Use of Technologies and Audience Engagement, as well as a Silver in The Principle of Game.…

Saatchi & Saatchi London celebrates success at the 2017 Creative Circle Awards

News

At this year’s Advertising Creative Circle Awards, Saatchi & Saatchi London celebrated winning seven awards for Deutsche Telekom, HomeAway, Direct Line and Toyota. Deutsche Telekom ‘Sea Hero Quest’ won four awards, adding to an impressive haul already won for the ground-breaking work. The multi-platform mobile game won two Golds for Best Direct Campaign and Best Mobile App/Game, as well as two Silvers…

The One Show 2017: Saatchi & Saatchi London win 2 Gold, 2 Silvers and a Bronze Pencil

News

Saatchi & Saatchi London celebrated a successful run at the prestigious One Show awards in New York. The teams brought home a total of five Pencils for campaigns for Deutsche Telekom and HomeAway.     Deutsche Telekom ‘Sea Hero Quest’ won two Golds and a Bronze Pencil in the Innovation in Interactive Gaming, Innovation in UX / UI and Interactive…

Saatchi & Saatchi London celebrate winning three Pencils at the 2017 D&AD Awards

News

Saatchi & Saatchi London celebrated snapping up its latest awards for Deutsche Telekom ‘Sea Hero Quest’. The team were awarded 3 Pencils – yellow, graphite and wood – for Branded Content & Entertainment, Creativity for Good and Branded Apps & Games at the prestigious 2017 D&AD Awards. ‘Sea Hero Quest’ is a multi-level adventure game designed specifically to help advance…

New report by Saatchi & Saatchi London and Mumsnet reveals the seven habits brands need to attract mums

News

A ground-breaking new study by Saatchi & Saatchi London and Mumsnet was launched this morning at the mother of all conferences, Mumstock - the annual marketing conference for mums. The report, ‘The Seven Habits of Highly-Effective Brands’ exposes for the first time, the real reasons why some brands are highly effective with mums and why others fail. Debunking some fundamental…

Saatchi & Saatchi London announces new Heads of Planning

News

Saatchi & Saatchi London has today announced new joint Heads of Planning. Raquel Chicourel and Sam Wise, both previously Planning Partners, will share the role and report into Chairman and Chief Strategy Officer, Richard Huntington. Raquel joined Saatchi & Saatchi in May 2014 as a Planning Partner and has worked across Häagen-Dazs, HomeAway and Kerry Foods. She started her career…

Saatchi & Saatchi London reveals management changes

News

Saatchi & Saatchi London has made two key management changes and has promoted Richard Huntington, currently Chief Strategy Officer, to Chairman and Sam Hawkey, currently a Managing Partner, to Managing Director. The creation of the new London roles follow the recent promotion of Saatchi & Saatchi London CEO Magnus Djaba, who has added the title of Global President Saatchi &…