Saatchi & Saatchi London have had a successful run at the iconic and prestigious Cannes Lions International Festival of Creativity this year. The festival closed with Saatchi being the second most awarded UK agency, with a total of 9 Lions across multiple campaigns.
Deutsche Telekom ‘Magenta’ won four Lions: Gold in Outdoor: Ambient Experiential & Immersive Digital, Silver in Outdoor: Use of Digital Outdoor, and two Bronze in Promo & Activation: Use of Mobile and in Design: Rebrand/Refresh of an existing brand - Consumer. The ‘Magenta’ campaign harnessed the iconic Deutsche Telekom colour to create a new medium for entertainment. Anything magenta can now become a viewable screen and acts as a portal to reveal exclusive Gorillaz content.
Direct Line ‘Fleetlights’ won two Lions in Mobile: Silver for Connected Products and Bronze in Innovative Technology. ‘Fleetlights’ is a technological innovation platform created for Direct Line and is aimed around preventing problems before they happen. To make people safer in darkly-lit areas, we launched a prototype fleet of torch drones, which are responsive to an individual’s movements and controlled via a bespoke app.
Mattessons ‘Snacker Hacker’ also picked up a Bronze in Cyber: Branded Games: Web. ‘Snacker Hacker’ is an immersive online experience which taught teens to code, without them even knowing it. The campaign took players on a breadcrumb trail across the internet, and more than 24,000 gamers who completed the challenge were awarded the Level 1 coding certificate in Python.
Deutsche Telekom ‘Sea Hero Quest’ added to the impressive nine Lions from the 2016 Cannes Festival with two Silver Lions in Media: Excellence in Media Insights & Strategy and Use of Mobile. ‘Sea Hero Quest’ is a multi-platform mobile game that tells the story of a son trying to save his father’s memories, while empowering people to game for good. The data collected since launch equates to more than 11,000 years of similar lab based research, and the first scientific breakthrough came when UCL used the data to prove the link between navigation and the onset of dementia.