Deciding the future of Britain is everyone’s birthright

Operation Black Vote launches poster urging everyone to vote in the EU Referendum on June 23rd

On June 23rd the United Kingdom will decide whether or not to leave or remain in the EU.

Operation Black Vote and Saatchi & Saatchi today launches a poster campaign urging people to go to the polls to vote in the EU Referendum. The campaign is designed to demonstrate that the future of Britain is within everyone’s power to decide: they simply have to exercise their democratic right to vote.

Taking inspiration from the iconic Bullingdon Club images, the poster represents the UK’s diverse population, and shows that everyone, not just the privileged few, holds the power in this debate.

Sadiq Khan, Mayor of London, has backed the poster, saying, “This is the OBV that I have worked closely with over many years. They are doing what they do best, by encouraging higher voter turnout from under-represented communities'.

Operation Black Vote exists to ensure there is greater racial justice and equality throughout the UK at all times, and to achieve this, it is essential that the BME community gets out and votes in the EU Referendum.

4 million people from the BAME community have the right to vote in this Referendum, but statistically only half of these people will actually go out and vote. OBV’s recent nationwide consultation with the BAME community across the UK revealed that the majority feel alienated by the existing political rhetoric and current campaigning from both the Remain and Leave camps.

Simon Woolley, Director of Operation Black Vote, said, “At Operation Black Vote we’ve always encouraged the UK’s Black and minority ethnic communities to vote and engage in the democratic debate. This we argue is not only good for our democracy but also to ensure we have greater racial equality for everyone.”

“Our playful take on the infamous ‘Bullingdon Club’, seeks to illustrate that this most important referendum is not for the few and particularly not only for the privileged but for everyone. We want to urge BME communities to discuss and debate the big issues in this referendum such as equality, prosperity and immigration. But above we want all communities to vote. For many of us, and especially for our children, this is our birthright too.”

“We all hope that this poster will open up the debate about belonging, being heard and having a stake in our society within this crucial EU debate.”

Adam Afriyie, MP, added, “It’s absolutely vital that every British citizen has their say Black and white, young and old.”

Magnus Djaba, the UK CEO of Saatchi & Saatchi Fallon, said: “Voting in this referendum is the birthright of every single Briton. We owe it to all the people from across history who fought for their right to vote, to exercise ours.”

This campaign is also being supported by the following organisations:

Bite the Ballot, Just British Chinese Project, Diaspora Debating Association, Hindu Council UK, Operation Disabled Vote, The Muslim Council of Britain, Unlock Democracy and Just West Yorkshire. 


"Saatchi & Saatchi work for Direct Line honoured in Campaign's Annual Brand Story of the Year"

News

Direct Line was named 2017 Brand Story of the Year in Campaign’s Annual issue, in recognition of the company’s desire to change the nature of the insurance industry, using technological innovation to future-proof the business of insurance. Campaigns like “Fleetlights,” “The Smart Crossing” and the “Shotgun” app were praised alongside our TV campaign featuring Harvey Keitel as fixer “Winston Wolf.”…

“Saatchi & Saatchi wins ‘Best of the Best’ Digital Campaign at Campaign Big Awards”

News

Saatchi & Saatchi London won the ‘Best of the Best’ award in the Digital category at last night’s Campaign Big awards. The coveted award was won for “Magenta Unleashed”, a campaign which launched in April this year for Deutsche Telekom. At the heart of the campaign was a revolutionary smartphone app, The Lenz App, which harnessed the iconic Deutsche Telekom colour to create a new medium for…

Saatchi & Saatchi London wins three Gold Awards at the 2017 LIA Awards

News

Saatchi & Saatchi London celebrated winning three gold awards at last night’s prestigious LIA awards in London. All three golds were awarded for the “Magenta” campaign for Deutsche Telekom in the categories of Non-Traditional: Utilities, The New: Augmented Reality and The New: Media Innovation. The ‘Magenta’ campaign was brought to life through a smartphone app, The Lenz App, and harnessed the iconic Deutsche Telekom colour…

Newly launched Saatchi & Saatchi pro wins the Vaillant Group account in the UK

News

Saatchi & Saatchi London has relaunched its business-to-business communications practice with the launch of Saatchi & Saatchi pro. Formerly Saatchi Masius, the new agency brings technology and creative thinking together with a people, not business, focused approach to B2B. The rebranded Saatchi & Saatchi pro will work with clients across all sectors to provide solutions to the rapidly changing B2B…

Britvic appoints Saatchi & Saatchi as creative lead for Kids and Family brand portfolio

News

Following the announcement in March of plans to streamline its agency support services, Britvic has appointed Saatchi & Saatchi as part of a new two-agency roster for the leading soft drinks company. Saatchi & Saatchi will lead its portfolio of Kids and Family brands, starting with Robinsons Squash, following a competitive pitch which also involved four agencies.  Matthew Barwell, CMO…

Cannes Lions 2017: Saatchi & Saatchi London celebrate a Gold, four Silvers and four Bronze Lions for Deutsche Telekom, Mattessons and Direct Line

News

Saatchi & Saatchi London have had a successful run at the iconic and prestigious Cannes Lions International Festival of Creativity this year. The festival closed with Saatchi being the second most awarded UK agency, with a total of 9 Lions across multiple campaigns. Deutsche Telekom ‘Magenta’ won four Lions: Gold in Outdoor: Ambient Experiential & Immersive Digital, Silver in Outdoor:…

27th Saatchi & Saatchi New Directors’ Showcase presents the best new talent in filmmaking

News

This morning, the legendary Saatchi & Saatchi New Directors’ Showcase enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Grand Théâtre Lumière at the 2017 Cannes Lions International Festival of Creativity, the show lasted 70 minutes and presented the very best, groundbreaking directorial talent from…

Saatchi & Saatchi London boosts agency with senior hires

News

Today, Saatchi & Saatchi London has announced three new senior hires, bolstering its creative and account handling departments. Sara Rose, Andy Chisholm and Barbara Waite join the Asda and HSBC accounts respectively and will start imminently. All three come from fully integrated backgrounds, which allow them to bring the best of both creativity and performance to their roles for the…

Saatchi & Saatchi London and Deutsche Telekom celebrate success at 2017 PIAF Awards

News

Saatchi & Saatchi London celebrated a successful run at this year’s PIAF awards in Prague for Deutsche Telekom ‘Sea Hero Quest’. As well as winning the Grand Prix, the most prestigious award of the event, the team won three Golds in Media Engagement, Creative Use of Technologies and Audience Engagement, as well as a Silver in The Principle of Game.…

Saatchi & Saatchi London celebrates success at the 2017 Creative Circle Awards

News

At this year’s Advertising Creative Circle Awards, Saatchi & Saatchi London celebrated winning seven awards for Deutsche Telekom, HomeAway, Direct Line and Toyota. Deutsche Telekom ‘Sea Hero Quest’ won four awards, adding to an impressive haul already won for the ground-breaking work. The multi-platform mobile game won two Golds for Best Direct Campaign and Best Mobile App/Game, as well as two Silvers…

The One Show 2017: Saatchi & Saatchi London win 2 Gold, 2 Silvers and a Bronze Pencil

News

Saatchi & Saatchi London celebrated a successful run at the prestigious One Show awards in New York. The teams brought home a total of five Pencils for campaigns for Deutsche Telekom and HomeAway.     Deutsche Telekom ‘Sea Hero Quest’ won two Golds and a Bronze Pencil in the Innovation in Interactive Gaming, Innovation in UX / UI and Interactive…

Saatchi & Saatchi London celebrate winning three Pencils at the 2017 D&AD Awards

News

Saatchi & Saatchi London celebrated snapping up its latest awards for Deutsche Telekom ‘Sea Hero Quest’. The team were awarded 3 Pencils – yellow, graphite and wood – for Branded Content & Entertainment, Creativity for Good and Branded Apps & Games at the prestigious 2017 D&AD Awards. ‘Sea Hero Quest’ is a multi-level adventure game designed specifically to help advance…

New report by Saatchi & Saatchi London and Mumsnet reveals the seven habits brands need to attract mums

News

A ground-breaking new study by Saatchi & Saatchi London and Mumsnet was launched this morning at the mother of all conferences, Mumstock - the annual marketing conference for mums. The report, ‘The Seven Habits of Highly-Effective Brands’ exposes for the first time, the real reasons why some brands are highly effective with mums and why others fail. Debunking some fundamental…