Direct Line has appointed Saatchi & Saatchi London to handle its advertising account following a competitive pitch.
The agency will be responsible for all advertising and digital communications for the market-leading insurance specialist.
Mark Evans, the marketing director at Direct Line Group, said: "Saatchi & Saatchi demonstrated they were the partner best able to meet our ambition for the Direct Line brand. They showed outstanding strategic planning capability, coupled with compelling creative communications.
"This is an exciting juncture in Direct Line’s evolution and we look forward to working with them as we move forward."
Magnus Djaba, the chief executive of Saatchi & Saatchi, said: "It’s a great feeling to meet clients who, right from the start, you enjoy working with. We can’t wait to build on a relationship that I know will enable us to deliver great work and results."