Mattessons and Saatchi & Saatchi team up to launch co-created, artificially intelligent robot
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Mattessons Fridge Raiders has launched F.R.H.A.N.K, the world’s first robot whose artificially intelligent personality will be co-created with the UK gaming community.As part of the brand’s ongoing association with gamers – which includes the IPA Effectiveness award winning MMM3000 campaign - Kerry Foods-owned Mattessons and Saatchi & Saatchi have partnered with celebrity YouTube gamer Ali A (4.7 million subscribers) to…