Saatchi & Saatchi London has created a 2 minute online film featuring comedians "pranking" passers-by, as part of its "Go Fun Yourself" campaign for Toyota AYGO. ‘X Marks the Spot’ features a giant version of the X shape that appears on the front of the all new AYGO, which was laid on the ground at Spitalfields market, London, with four musical…
HSBC and Saatchi & Saatchi have launched a new global campaign to support the bank’s international golf sponsorship portfolio which supports all levels of the game from grassroots to elite. Golf is quickly changing; with fresh audiences and new players from all over the world. HSBC's ambition is to open up the world of golf and the 'Anyone's Game' campaign…
Saatchi & Saatchi London took home a bronze at the IPA Effectiveness Awards yesterday (Monday) evening for their Mattessons ‘MMM3000’ campaign.Last year, the Kerry Foods-owned brand launched an integrated campaign promoting Fridge Raiders, the 100% chicken breast snack, enlisting gamers to help co-create the ultimate hands-free snacking & gaming device, the MMM3000. To reach this gaming audience, Saatchi & Saatchi…
Mattessons Fridge Raiders has launched F.R.H.A.N.K, the world’s first robot whose artificially intelligent personality will be co-created with the UK gaming community.As part of the brand’s ongoing association with gamers – which includes the IPA Effectiveness award winning MMM3000 campaign - Kerry Foods-owned Mattessons and Saatchi & Saatchi have partnered with celebrity YouTube gamer Ali A (4.7 million subscribers) to…
Saatchi & Saatchi London snapped up two Silvers at the Campaign BIG awards yesterday (Wednesday) evening for their Wall’s ‘Wall’sie’ and HSBC Rugby Sevens ‘Bring Your Game’ campaigns.Wall’s ‘Wall’sie’ secured a Silver in the Grocery, Soft Drinks & Household category for Direct. Earlier this year the Kerry Foods-owned brand launched an integrated campaign promoting Wall’s ultimate breakfast sausage by creating its…
Saatchi & Saatchi London has bolstered its creative department with a wealth of new hires.James Ross-Edwards arrives as a copywriter, and will partner Allan Stevenson, who joined the agency last year. James, a former copywriter at WhybinTBWA Group, Sydney and Saatchi & Saatchi Australia, has worked on brands including Jameson, The Sydney Morning Herald, Toyota, Cadbury and Sony and created the multi-award winning…
Saatchi & Saatchi London has hired Adam Collins, the former brand communications director at Nike UK, and Will Nicholls, Lead Mother at Mother, as managing partners.Reporting to Katrien De Bauw, chief operating officer at Saatchi & Saatchi London, Nicholls will work on the agency’s recently acquired Direct Line account, while Collins will oversee Toyota GB and Kerry Foods.Will Nicholls joins…
Rekorderlig, the Swedish premium cider brand, has appointed Saatchi & Saatchi London to its global advertising and digital account.The account was won without a pitch and there is no incumbent agency.The new appointment will see Saatchi & Saatchi develop a series of exciting new campaigns which will encompass TV, digital OOH, press, digital (display, website, mobile, e-commerce) and social strategy and…
I have exciting news to share with you about the new generation of leadership at Saatchi & Saatchi. This follows an announcement today by Publicis Groupe.Commencing January 1, 2015, I will become Executive Chairman of Saatchi & Saatchi, based in New York. In addition, I shall be accelerating leadership development across the Groupe, in the newly-created position of Head Coach,…
Mr Kipling, the Premier Foods-owned cake manufacturer, has launched a Twitter and Facebook campaign from Saatchi & Saatchi London to deliver Cake-Aways - exceedingly good cakes on demand – to the nation.As part of the brand’s “Life is better with cake” campaign, Mr Kipling will deliver the packages on specially customised vans and bikes, which are designed to remind people…
Direct Line launches brand overhaul with Harvey Keitel as the character Winston Wolf, from cult classic Pulp Fiction, courtesy of Miramax. The campaign's first TV adverts will debut on Saturday 30th August on ITV's X Factor. The TV adverts showcase Direct Line's new proposition, "We’re on it", which focuses on fixing its customers’ problems, faster and more efficiently. Opening with…
Saatchi & Saatchi London have won an integrated content brief from the children’s rights charity Plan UK, to raise awareness and help create lasting change especially for girls across the globe.By 2016 Plan UK aims to help four million girls so they’re able to live free from violence and get the education, skills and support they need to become the powerful…
Today (Monday 7th July) we welcome 11 new colleagues into our Agency as we launch our Saatchi & Saatchi Academy for 2014. This year we have selected candidates from a variety of backgrounds (alongside traditional grads) with our heads of department and external talent partners.The Academy will consist of placements within Account Management, Planning, Saatchi Digital, TV and Project Management. Our…
Marie Curie Cancer Care, the registered charity which cares for people with all terminal illnesses providing free practical care and emotional support at home or in one of its hospices, has appointed Saatchi & Saatchi London to its advertising account after a competitive pitch handled by the AAR.The agency will be responsible for all above-the-line and digital communications for the…
