HSBC appoints Saatchi & Saatchi to global advertising roster

HSBC Holdings Plc has appointed Saatchi & Saatchi to its global advertising roster, following a competitive pitch.

The agency will take responsibility for all global communications on HSBC’s Global Premier & Wealth business as well as global communications for the Bank’s Sponsorship activities which include highlights such as the HSBC Sevens World Series and the World Golf Championships.

Chris Clark, the Group General Manager and Global Head of Marketing at HSBC Holdings Plc, said: "This has been an exhaustive and thorough review, with input from our four global businesses and five regions, and we’re extremely grateful for the contributions and professionalism of all the agencies involved. We are confident that the working practices of our strategic partners will align to our own operating model, supporting our aim to be the world’s leading international bank.”

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