Kerry Foods appoints Saatchi & Saatchi to £10m Richmond advertising and digital accounts

Saatchi & Saatchi won the digital portion of the business after a pitch against two undisclosed agencies. The advertising account has been awarded without a pitch.

The move follows a long-running and successful partnership between Saatchi & Saatchi and Kerry Foods, which spans many years of award-winning and effective campaigns for the Wall’s and Mattessons brands.

The ‘Thank You’ campaign for Wall’s has won a succession of awards since it launched in 2011. The ads feature a miniature dog, named Alan, who is used by the male stars of the ads to express their feelings to their loved ones. In ‘Kitchen’, a husband is overcome with joy after his wife serves him a plate of meaty Wall’s sausages - he uses ‘Alan’ to demonstrate his gratitude through song. In ‘Garage’, a van driver uses the dog in the same manner to thank the garage attendant for providing him with a tasty Wall’s sausage roll. Last year Alan also went on to host his own weekly spot on Absolute Radio and launched his own ‘BBQHQ’ Facebook campaign.

Saatchi & Saatchi’s ‘Hank Marvin’ campaign for Mattessons Fridge Raiders has repositioned Fridge Raiders as a hugely popular snack product for kids. The TV spot shows an army of hungry teens dressed as Hank Marvin, complete with Hank glasses, wigs and all carrying the famous red Fender guitars returning home from school to the iconic Shadows tune, Apache. Once home, mum sorts out her little Hank Marvin with a pack of Fridge Raiders. As he tucks into the tasty chicken bites, his hunger is satisfied and he returns to his normal self.

A digital and social campaign for Fridge Raiders also launched recently in partnership with Syndicate Project (The UK’s number one-subscribed gaming channel on YouTube). Saatchi & Saatchi’s work saw the brand co-create a helmet, dubbed MMM3000, with thousands of members of the gaming community, and linked directly to an on-pack promotion offering free gaming downloads to the core audience.

The campaign has seen sales increase by 44% since launch.

Magnus Djaba, chief executive of Saatchi & Saatchi London, said: “There is no greater endorsement of an agency’s work than winning an increased share of a client’s business. We look forward to creating more market-beating advertising and digital communications for Kerry Foods, this time on the Richmond account.”

April Redmond, the chief marketing officer of Kerry Foods, said: “Saatchi & Saatchi London have done original creative work for us that is delivering strong growth and we are confident they will bring that same 'nothing is impossible' magic to Richmond.”

Kerry Foods is a major supplier of added value chilled foods across Ireland and the UK. It holds the number one brand position in most of its markets, and has also developed an industry-leading business supplying supermarket private label.

29th Saatchi & Saatchi New Creators Showcase presents the best new talent in directing and creating


This morning, the legendary Saatchi & Saatchi New Creators’ Showcase (NCS) enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Lumière Théâtre at the 2019 Cannes Lions International Festival of Creativity, the show lasted 60 minutes and presented the very best, groundbreaking directorial talent from across…

Saatchi & Saatchi wins gold at DMA awards


On Tuesday 11 December, Saatchi & Saatchi London and Direct Line won a Gold at the DMA Awards for a Direct Line campaign which used data to target hundreds of thousands of existing customers with completely personalised content.   The campaign saw personalised films being served to Direct Line home insurance customers when they were around a month outside of their renewal date and showed them exactly…

Direct Line Fixer Listed in Campaign's 10 Most Effective Celebrity Campaigns


Saatchi & Saatchi London’s “Fixer” campaign for Direct Line, has been included in Campaign Magazine’s Top 10 Most Effective Celebrity Campaigns. The idea for The Fixer was born in 2013, out of research that told Direct Line that when things go wrong, people want an insurance provider who will get the problem fixed as quickly as possible. To fix the…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Betway appoints Saatchi & Saatchi as Lead Creative Agency


Today, Betway, the online betting, casino and sports company, has appointed Saatchi & Saatchi London as their new lead creative agency. Saatchi & Saatchi will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide. The creative work will be rolled out across the UK, Ireland, Italy, Germany, Belgium and…

This Fan Girl


This week we heard from Amy Drucquer, founder of This Fan Girl. This Fan Girl is an online community dedicated to providing female football fans with a friendly and inclusive environment to watch football and create a sense of community to nurture a shared love of the sport. Amy is a lifelong fan of Leicester City Football Club. During their…

Publicis Groupe Sprintathon 2018


Publicis Groupe united on Thursday 26th July at Parliament Hills Athletics track to break the record for the world’s fastest marathon. On a sweltering 36C afternoon, over 150 Publicis Groupe employees ran 100m sprints in a relay, and finished the 26 miles in 1 hour 53 minutes and 20 seconds, breaking the record for the third fastest marathon ever. The…

Saatchi & Saatchi London wins Webby Award for 'Magenta Unleashed'


Saatchi & Saatchi London has won a Webby award in the Digital Campaign category for their ‘Magenta Unleashed’ Campaign for Deutsche Telekom. The Webby awards honour the best creative work on the internet, across seven different media types: Websites, Film & Video, Advertising, Media & PR, Social, Mobile Sites & Apps, Games, and Podcasts & Digital Audio. Each category comprises…

Saatchi & Saatchi London unveils leadership line-up


Saatchi & Saatchi London has promoted Sam Hawkey and Larissa Vince to the roles of chief operating officer and managing director respectively. Sam, who has been promoted from managing director, will lead the agency’s vision and direction, and have responsibility for its commercial performance. Larissa has been promoted from chief growth officer, and will continue to lead growth and new…

Words of wisdom from She Says - "How she got there"


Last Tuesday evening, Saatchi & Saatchi London hosted the SheSays monthly series “How She Got There” to a packed crowd at the agency’s in-house pub, The Pregnant Man. The night celebrated the careers of two of advertising’s most prominent and inspirational women; Saatchi & Saatchi’s very own Chairwoman and Chief Creative Officer, Kate Stanners and SheSays co-founder and Chief Creative Officer of Mr President, Laura Jordan-Bambach. In honour of…

Saatchi & Saatchi London ranked 2nd most creatively awarded UK agency in 2018 Gunn Report


In the 2018 Gunn Report, the annual list of the world’s best creative ideas and agencies  based on creative awards, Saatchi & Saatchi London has been listed as the 2nd most creatively awarded UK agency, and the 15th most awarded in the world. The newly formatted report, the Gunn 100, tracks the performance of campaigns, brands and agencies in more…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…