The UK’s biggest website for parents, Mumsnet and creative agency Saatchi & Saatchi, have joined forces to host a one-day conference on Wednesday 23rd April 2014 revealing what makes mums tick and how brands can harness this knowledge to engage, build relationships and grow trust with this key consumer group.
Key speakers include
• Roisin Donnelly, Corporate Marketing Director, P&G
• Stephen Smith, Chief Marketing Officer, ASDA
• Matt Atkinson, Chief Marketing Officer, Tesco
• Simon Calver, CEO, Mothercare
• Sara Bennison, Marketing Director, Barclays
• Tanya Byron, Psychologist, Broadcaster
Participants will hear brand new in-depth research that challenges the current myths of marketing to mums and draws out practical lessons that can be applied by marketers and advertisers across a range of sectors.
Exclusive insight into the brands mums love will be reported with case studies from the marketers behind these brands and campaigns.
The changing digital landscape will be explored in sessions on mobile marketing and harnessing the influence of mummy bloggers.
Three of the UK’s top marketing directors, from banking, retail and FMCG, will take part in 10 minutes ‘think bomb’ sessions sharing their insights into gaining mothers’ loyalty and advocacy.
Justine Roberts, CEO of Mumsnet said
“Lots of brands want to build their relationship with Mums, so often a key consumer group. We see Mumstock as a great chance to share our research and experiences, along with those from the best in the industry to help make marketing to mums as effective as possible.”
Aimed at marketing and advertising professionals who work with brands that see Mums as part of their core customer base, the conference will take place at Tate Modern, on 23rd April, 2014.