Publicis Groupe Acquires Outside Line

Publicis Groupe announced today (13 December) the acquisition of award-winning British digital agency Outside Line, a specialist in social and experiential media.

Publicis Groupe announced today the acquisition of award-winning British digital agency Outside Line, a specialist in social and experiential media. The move accelerates Publicis Groupe’s buildup of its profile in digital markets, in line with its strategic commitment to continue to increase the revenue it derives from digital and other high growth sectors.

Founded in 2000 and based in London, Outside Line has become one of the top 5 independent social agencies in the UK according to New Media Age (Top 100 agencies report). The skill-set of the agency's 68-strong team ranges from digital design and development to content creation, customer relations management and experience-driven social media marketing. Outside Line's client list includes Andy Murray, Arla Foods (Cravendale and Lurpak), British Gas, Queen and Virgin Galactic, and its award-winning campaigns include “Music Inspired” for Beck’s,“Newsroom Blog” for British Gas, “Milk Matters” for Cravendale, and “Food Beats” for Lurpak.

Outside Line will be integrated into the Saatchi & Saatchi Worldwide network, working alongside the Saatchi & Saatchi London office and further improving the agency's ability to deliver highly creative and effective multi-channel digital output at a faster, more efficient and cost effective rate. Ant Cauchi and Lloyd Salmons, in addition to their current roles as Outside Line's co-founders, will take senior roles as digital directors at Saatchi & Saatchi London, and will be responsible for integrating existing business and growing digital revenue. They will work closely with Saatchi & Saatchi’s creative partners Kate Stanners and Paul Silburn, director of strategy Richard Huntington, as well as the director of integration Matt Groves, while reporting to Saatchi & Saatchi London's CEO Magnus Djaba.

"Outside Line is a perfect cultural fit for Saatchi & Saatchi," said Magnus Djaba, CEO of Saatchi & Saatchi London. "Both our agencies share an exciting vision. We're driven to create interactive social currency that is world-class, both online and offline — work that people share online, tweet about, and talk about in pubs, playgrounds and by the coffee machine. We're thrilled to be able to seize this opportunity to strengthen our digital core and further boost our service to clients in this crucial sector."

"We see this as a terrific opportunity to join an agency whose work we have always admired," commented Outside Line co-founders Ant Cauchi and Lloyd Salmons. "Like us, Saatchi & Saatchi's teams are passionate about creating work that is inspiring and engaging, which people love and want to share. We know this is an exciting new step forward, both for our agencies and for our clients."

In December 2012 ZenithOptimedia forecast Internet adspend in the United Kingdom will grow by 9.2% in 2013, followed by 7.8% in 2014 and 4.3% in 2015.


29th Saatchi & Saatchi New Creators Showcase presents the best new talent in directing and creating

News

This morning, the legendary Saatchi & Saatchi New Creators’ Showcase (NCS) enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Lumière Théâtre at the 2019 Cannes Lions International Festival of Creativity, the show lasted 60 minutes and presented the very best, groundbreaking directorial talent from across…

Saatchi & Saatchi wins gold at DMA awards

News

On Tuesday 11 December, Saatchi & Saatchi London and Direct Line won a Gold at the DMA Awards for a Direct Line campaign which used data to target hundreds of thousands of existing customers with completely personalised content.   The campaign saw personalised films being served to Direct Line home insurance customers when they were around a month outside of their renewal date and showed them exactly…

Direct Line Fixer Listed in Campaign's 10 Most Effective Celebrity Campaigns

News

Saatchi & Saatchi London’s “Fixer” campaign for Direct Line, has been included in Campaign Magazine’s Top 10 Most Effective Celebrity Campaigns. The idea for The Fixer was born in 2013, out of research that told Direct Line that when things go wrong, people want an insurance provider who will get the problem fixed as quickly as possible. To fix the…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Betway appoints Saatchi & Saatchi as Lead Creative Agency

News

Today, Betway, the online betting, casino and sports company, has appointed Saatchi & Saatchi London as their new lead creative agency. Saatchi & Saatchi will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide. The creative work will be rolled out across the UK, Ireland, Italy, Germany, Belgium and…

This Fan Girl

News

This week we heard from Amy Drucquer, founder of This Fan Girl. This Fan Girl is an online community dedicated to providing female football fans with a friendly and inclusive environment to watch football and create a sense of community to nurture a shared love of the sport. Amy is a lifelong fan of Leicester City Football Club. During their…

Publicis Groupe Sprintathon 2018

News

Publicis Groupe united on Thursday 26th July at Parliament Hills Athletics track to break the record for the world’s fastest marathon. On a sweltering 36C afternoon, over 150 Publicis Groupe employees ran 100m sprints in a relay, and finished the 26 miles in 1 hour 53 minutes and 20 seconds, breaking the record for the third fastest marathon ever. The…

Saatchi & Saatchi London wins Webby Award for 'Magenta Unleashed'

News

Saatchi & Saatchi London has won a Webby award in the Digital Campaign category for their ‘Magenta Unleashed’ Campaign for Deutsche Telekom. The Webby awards honour the best creative work on the internet, across seven different media types: Websites, Film & Video, Advertising, Media & PR, Social, Mobile Sites & Apps, Games, and Podcasts & Digital Audio. Each category comprises…

Saatchi & Saatchi London unveils leadership line-up

News

Saatchi & Saatchi London has promoted Sam Hawkey and Larissa Vince to the roles of chief operating officer and managing director respectively. Sam, who has been promoted from managing director, will lead the agency’s vision and direction, and have responsibility for its commercial performance. Larissa has been promoted from chief growth officer, and will continue to lead growth and new…

Words of wisdom from She Says - "How she got there"

News

Last Tuesday evening, Saatchi & Saatchi London hosted the SheSays monthly series “How She Got There” to a packed crowd at the agency’s in-house pub, The Pregnant Man. The night celebrated the careers of two of advertising’s most prominent and inspirational women; Saatchi & Saatchi’s very own Chairwoman and Chief Creative Officer, Kate Stanners and SheSays co-founder and Chief Creative Officer of Mr President, Laura Jordan-Bambach. In honour of…

Saatchi & Saatchi London ranked 2nd most creatively awarded UK agency in 2018 Gunn Report

News

In the 2018 Gunn Report, the annual list of the world’s best creative ideas and agencies  based on creative awards, Saatchi & Saatchi London has been listed as the 2nd most creatively awarded UK agency, and the 15th most awarded in the world. The newly formatted report, the Gunn 100, tracks the performance of campaigns, brands and agencies in more…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…