Rekorderlig, the Swedish premium cider brand, has appointed Saatchi & Saatchi London to its global advertising and digital account.
The account was won without a pitch and there is no incumbent agency.
The new appointment will see Saatchi & Saatchi develop a series of exciting new campaigns which will encompass TV, digital OOH, press, digital (display, website, mobile, e-commerce) and social strategy and activation.
Launching in 2015, the Saatchi & Saatchi high impact campaigns will capture the essence of Swedish style and continue to grow global presence and awareness of the ‘Beautifully Swedish’ brand.
Already one of the fastest growing cider brands on the market globally, with one of the biggest followings and most engaged consumers on social media, the new work will help cement Rekorderlig as the leading global premium cider brand.
Rekorderlig Cider developed its authentic ‘Beautifully Swedish’ positioning to launch a series of market leading experiential events in London, New York, Auckland & Sydney including; a Swedish street food tour, a pop-up Winter Forest Bar, a Swedish Midsummer House & the creation of the Australian snow festival ‘Efterski’.
Magnus Djaba, the CEO of Saatchi & Saatchi Fallon UK, said: "Rekorderlig is a challenger brand with an adventurous attitude, which makes it a dream client for any agency. We're very excited about helping with the next stage of their already impressive growth."
QUOTE - CLIENT
Kieron Barton, owner of Chilli Marketing - the
global licence holder for Rekorderlig - said; “At
this point in our brands history we are so excited to be working with Saatchi
& Saatchi London who are one of the world’s
best agencies. Saatchi & Saatchi
will hugely advance the brand's Rekorderlig’s
consumer loyalty and leadership of the fruit cider segment. We cannot wait to see what the future brings!”