& Saatchi, which recently acquired the digital agency Outside Line,
has been appointed to develop the digital and social launch of the new
Monty Python Live (Mostly) show.
The surviving Pythons recently announced that they are to reunite for 10 shows at London's O2 in July 2014, which have sold out in record time.
The agency will now develop a digital content strategy for the brand and shows into 2014, using social channels including Twitter, Reddit and Vine, and helping the Pythons reconnect with old and new fans alike.
Ant Cauchi, digital director at Saatchi & Saatchi, said: "To have the opportunity to work with such iconic people and a truly global brand is a dream come true. From the social reaction to the launch news, we can already see how exciting an opportunity this is for digital to connect the brand to its global fans and we can't wait to start developing the plans for the shows into 2014."