Saatchi & Saatchi celebrate 25 years of the New Directors’ Showcase in Cannes

The countdown to the 25th edition of the Saatchi & Saatchi New Directors' Showcase (NDS) at Cannes Lions International Festival of Creativity has begun.

This year at the Palais des Festival, Saatchi & Saatchi will celebrate a quarter century of highlighting new directing talent and providing young directors with a global platform. The 25th edition promises the Cannes audience an un-missable, hour-long experience in this one-off show.  

To mark 25 years of the New Directors’ Showcase, Saatchi & Saatchi have invited 25 directors from their NDS alumni to participate in an experiment in film, which will be premiered in Cannes on Thursday 25 June.  Each one of the 25 directors involved in the 25x25 film will be revealed every day leading up to Cannes Lions on Saatchi & Saatchi Worldwide: 

Saatchi & Saatchi’s New Directors’ Showcase (NDS) was conceived back in 1991 when the agency was invited by Cannes Lions to host a seminar.  An idea was conceived for a Showcase that would reflect the agency’s reputation for nurturing and developing new directing talent.  The late Paul Arden, a legendary ECD who famously authored the best-selling “It’s Not How Good You Are, It’s How Good You Want to Be”, presented the inaugural NDS which set the bar high for the ensuing years, with a roll call that included David Cronenberg, Daniel Kleinman and Jake Scott – famous names that are all now synonymous with great filmmaking.  In the 25 years that have followed that fledgling event, the NDS has quite rightly earned itself a reputation as a supporter of new talent.  Over the years the NDS has continued to grow in popularity, and each year is one of the most anticipated events at the Palais des Festivals during Cannes Lions.

NDS has a reputation for producing breath-taking live shows to introduce the Showreel of New Directors.  The stage at the Palais des Festivals has been taken over by flying robots (Quadrotors) which predated the rise of the drone, Professor Richard Dawkins turning into a meme, Tony Kaye emerging from a coffin, David la Chappelle choreographing a team of street dancers, and last year’s world first of kitting out the audience with Studio XO’s revolutionary sensory wristbands, designed to measure the emotional reaction of the audience to the films they watched.  In 2010 the Saatchi & Saatchi remit of “Nothing Is Impossible” was achieved when Paul Arden was metaphorically bought back to life on stage in the form of a hologram.  

This year the Saatchi & Saatchi NDS honours a quarter century of supporting emerging directors.  In a move away from technological firsts, the 2015 event will put the emphasis firmly on the directors’ talents: 25 NDS alumni will be featured in Cannes, and will pass the baton to the class of 2015.  

The 25th edition of the NDS will take place at 10am on Thursday 25th June at le Palais des Festivals in Cannes during Cannes Lions International Festival of Creativity.  An audience of 2,300 Cannes Lions delegates will watch a Showreel featuring what the Saatchi & Saatchi creative community believes to be some of the most exciting new names to watch in the field of directing.

Andy Gulliman, Curator of the New Directors’ Showcase (NDS) and Saatchi & Saatchi’s Worldwide Director of Film and Content commented:  “For the past decade I’ve been part of the team of Saatchi & Saatchi’s creative leaders.  This group selects the annual NDS Showreel, and I have curated the Showreel for the past 2 years.  Reflecting upon the wealth of directing talent in an archive that goes back to 1991, it’s an amazing visual library with contributions from directors such as Spike Jonze, Michel Gondry, Dawn Shadforth, Jake Scott, Daniel Wolfe and Ivan Zacharias, who now are firmly enlisted in the directing hall of fame. Their directorial styles were an influence then, and continue to be an influence now.  With the NDS 25 year anniversary, we would like to celebrate the rich archive and say a big thank you to all the directors who helped to make the event a must on the Cannes Lions calendar."  

Follow NDS updates on  Twitter @wwsaatchi
And Instagram @saatchiandsaatchi 

Saatchi & Saatchi London hires Dan Treichel as Executive Creative Director


Saatchi & Saatchi London has appointed multi-award-winning creative, Dan Treichel, as its Executive Creative Director. Treichel is the creative mind behind many lauded campaigns, including the world-renowned“Climate Name Change”, which was the 7th most awarded campaign in the world in 2014. Reporting to Chief Creative Officer, Guillermo Vega, Treichel will be responsible for the day-to-day running of the creative department and for adding even more creative…

29th Saatchi & Saatchi New Creators Showcase presents the best new talent in directing and creating


This morning, the legendary Saatchi & Saatchi New Creators’ Showcase (NCS) enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Lumière Théâtre at the 2019 Cannes Lions International Festival of Creativity, the show lasted 60 minutes and presented the very best, groundbreaking directorial talent from across…

Saatchi & Saatchi wins gold at DMA awards


On Tuesday 11 December, Saatchi & Saatchi London and Direct Line won a Gold at the DMA Awards for a Direct Line campaign which used data to target hundreds of thousands of existing customers with completely personalised content.   The campaign saw personalised films being served to Direct Line home insurance customers when they were around a month outside of their renewal date and showed them exactly…

Direct Line Fixer Listed in Campaign's 10 Most Effective Celebrity Campaigns


Saatchi & Saatchi London’s “Fixer” campaign for Direct Line, has been included in Campaign Magazine’s Top 10 Most Effective Celebrity Campaigns. The idea for The Fixer was born in 2013, out of research that told Direct Line that when things go wrong, people want an insurance provider who will get the problem fixed as quickly as possible. To fix the…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Betway appoints Saatchi & Saatchi as Lead Creative Agency


Today, Betway, the online betting, casino and sports company, has appointed Saatchi & Saatchi London as their new lead creative agency. Saatchi & Saatchi will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide. The creative work will be rolled out across the UK, Ireland, Italy, Germany, Belgium and…

This Fan Girl


This week we heard from Amy Drucquer, founder of This Fan Girl. This Fan Girl is an online community dedicated to providing female football fans with a friendly and inclusive environment to watch football and create a sense of community to nurture a shared love of the sport. Amy is a lifelong fan of Leicester City Football Club. During their…

Publicis Groupe Sprintathon 2018


Publicis Groupe united on Thursday 26th July at Parliament Hills Athletics track to break the record for the world’s fastest marathon. On a sweltering 36C afternoon, over 150 Publicis Groupe employees ran 100m sprints in a relay, and finished the 26 miles in 1 hour 53 minutes and 20 seconds, breaking the record for the third fastest marathon ever. The…

Saatchi & Saatchi London wins Webby Award for 'Magenta Unleashed'


Saatchi & Saatchi London has won a Webby award in the Digital Campaign category for their ‘Magenta Unleashed’ Campaign for Deutsche Telekom. The Webby awards honour the best creative work on the internet, across seven different media types: Websites, Film & Video, Advertising, Media & PR, Social, Mobile Sites & Apps, Games, and Podcasts & Digital Audio. Each category comprises…

Saatchi & Saatchi London unveils leadership line-up


Saatchi & Saatchi London has promoted Sam Hawkey and Larissa Vince to the roles of chief operating officer and managing director respectively. Sam, who has been promoted from managing director, will lead the agency’s vision and direction, and have responsibility for its commercial performance. Larissa has been promoted from chief growth officer, and will continue to lead growth and new…