Saatchi & Saatchi hires Will Nicholls and Adam Collins as managing partners

Saatchi & Saatchi London has hired Adam Collins, the former brand communications director at Nike UK, and Will Nicholls, Lead Mother at Mother, as managing partners.

Reporting to Katrien De Bauw, chief operating officer at Saatchi & Saatchi London, Nicholls will work on the agency’s recently acquired Direct Line account, while Collins will oversee Toyota GB and Kerry Foods.

Will Nicholls joins from Mother, where he ran the Boots and UKTV accounts, and also worked on the strategy and launch of Mother at The Trampery.

Prior to his time at Mother, Nicholls was Joint Client Services Director at Dare and Head of Dare Labs, responsible for all aspects of client services as well as managing a department of 60 account managers and producers. During his time at Dare, he ran the Diageo, Burberry, Premier Foods and Vodafone accounts, and pitched for and won the Sainsbury’s digital business.

Before Dare, Nicholls worked in global sponsorhip and entertainment marketing at Nokia, and also spent eight years at BBH where he worked on accounts including Vodafone, Axe/Lynx and In Bev.

Collins is a founder of the content agency Greens & Salad, where he helped Nike launch their biggest innovation story for 2014, Nike Flyknit.  Before that, he worked at Nike for seven years in senior global brand marketing communications roles based in the Netherlands, the US and the UK.

He began his career in advertising working at Leagas Delaney, JWT and Leo Burnett on a diverse portfolio of brands including adidas, Daily Telegraph, Barclays, Nestle Rowntree and SAB Miller.

De Bauw said: “Will and Adam are client partners with the talent, drive and experience of delivering great work that materially impacts client business – and that makes them ideal additions to our senior team.”


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