Saatchi & Saatchi London celebrated snapping up its latest awards for Deutsche Telekom ‘Sea Hero Quest’. The team were awarded 3 Pencils – yellow, graphite and wood – for Branded Content & Entertainment, Creativity for Good and Branded Apps & Games at the prestigious 2017 D&AD Awards.
‘Sea Hero Quest’ is a multi-level adventure game designed specifically to help advance the understanding of spatial navigation, and therefore understand one of the first symptoms of dementia.
Every aspect of the game was designed to collect information that could be translated into scientific data, with the ambition of this data being harnessed by experts at UCL and turned into new diagnostic tests for the disease.
Since launch, there have been more than 2.7m downloads, and the game has been collectively played for more than 75 years. The data collected equates to more than 11,000 years of similar lab based research, and the first scientific breakthrough came when UCL used the data to prove the link between navigation and the onset of dementia.