At this year’s Advertising Creative Circle Awards, Saatchi & Saatchi London celebrated winning seven awards for Deutsche Telekom, HomeAway, Direct Line and Toyota.
Deutsche Telekom ‘Sea Hero Quest’ won four awards, adding to an impressive haul already won for the ground-breaking work. The multi-platform mobile game won two Golds for Best Direct Campaign and Best Mobile App/Game, as well as two Silvers for Best Digital Led Campaign and Best Animation.
HomeAway ‘Get HomeAway From It All’ won a Silver in Best TV Script Writing. This newest creative for HomeAway features the voice of actor and comedian Nick Offerman who urges people to ‘Get HomeAway from it All’. It humorously shows the numerous reasons why a HomeAway holiday home far outweighs staying in a hotel or paying to sleep under the same roof as a complete stranger.
Direct Line ‘Fleetlights’ picked up a Bronze for Digital Beta Creation. The campaign revolutionized streetlights with prototype drone technology designed to light people, not streets.
Toyota Reflections ‘Sunglasses’ - a colourful and slow-paced TV spot for the new Toyota C-HR - also picked up a Bronze for ‘Best Colourist’.