Saatchi & Saatchi London has launched BUY; a new division designed to close the purchase cycle and help clients achieve better sales.
The unit introduces a new set of services, built from within and outside the agency network, to better service the channels that create measurable actions from strategy through to creative, implementation and tracking. It will be led by Sam Hawkey, who has been promoted to Managing Partner, Saatchi & Saatchi London.
As part of the launch, Saatchi & Saatchi has bought two of its network-owned agencies to London: Synergize, the search specialist based in South Africa and Interactive Solutions, the e-commerce agency acquired in Poland.
BUY includes staff from both agencies, based in London with the ability to tap into the scale, expertise and cost-effective solutions provided by the central agency hubs. The first to join is Robin Fishley, formerly head of digital strategy and search at Saatchi Synergize and now search director at Saatchi & Saatchi London.
Saatchi & Saatchi X, the network’s shopper marketing agency, will also work into BUY as part of its suite of services. In addition, BUY will also offer data analytics, mobile online display, CRM and website build.
Sam Hawkey has worked at Saatchi & Saatchi since 2012 on both global and local clients including EE, Guinness, Kerry Foods, T-Mobile and Weight Watchers. Before joining the agency, he worked at Glue Isobar and Dial Media Group.
Synergize Digital was bought in 2013 by the Publicis Groupe and became Saatchi Synergize following its integration into Saatchi & Saatchi South Africa and absorption of Saatchi’s At Play digital division. The company, which employs 154 people, has offices in Cape Town and Johannesburg, and is led by CEO, Shaune Jordaan. A full service digital agency, it offers a broad range of services, from digital storytelling to web design, PPC, social, strategic integrated campaigns, analytics and SEO.
Interactive Solutions, an award winning e-commerce specialist, was acquired in 2013 by Saatchi & Saatchi Poland. The agency develops complex e-marketing strategies empowered by technology with a focus on ROI for a range of international and local clients.