Saatchi & Saatchi London win bronze at the 2014 IPA Effectiveness Awards

Saatchi & Saatchi London took home a bronze at the IPA Effectiveness Awards yesterday (Monday) evening for their Mattessons ‘MMM3000’ campaign.

Last year, the Kerry Foods-owned brand launched an integrated campaign promoting Fridge Raiders, the 100% chicken breast snack, enlisting gamers to help co-create the ultimate hands-free snacking & gaming device, the MMM3000.

To reach this gaming audience, Saatchi & Saatchi approached the UK’s number one gaming commentator, The Syndicate Project (aka Tom Cassell) and enlisted his legion of fans to design and build the ultimate hands-free snacking & gaming device.

Using the Facebook campaign tab, fans could follow the project’s development, submit their ideas and designs, and even see their suggestion turned into a working prototype by Hothouse IWG.

The Syndicate Project judged, tested and reviewed submissions from the audience and revealed the final, fully-functioning MMM3000 prototype in an exclusive ‘unboxing video’ to all his subscribers via his channel.

This activity was supported by an in-store gaming on-pack promotion and 10” TV execution.

The campaign’s films were viewed over 3.2m times on YouTube and more than 15,000 ideas were submitted to the competition to create the ultimate snacking and gaming device. MMM3000 saw the brand achieve a 20% uplift in sales, with ROI of £4.71 for every £1 spent.

Sam Hawkey Named CEO of Saatchi & Saatchi London


Sam Hawkey, chief operating officer at Saatchi & Saatchi London, has become the agency’s chief executive. He takes over from Magnus Djaba, who has been CEO of the London office for eight years. Djaba continues in his role as global president and CEO of the creative practice for Publicis Groupe UK. Read the full article in Campaign here.  

The making of the ad: Direct Line 'We're on it'


Go behind the scenes to see how Direct Line and Saatchi & Saatchi London created a campaign featuring three popular characters: RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee from the Transformers franchise. Watch the video here.  

We Don't Save Lives


“We don't save people's lives”. Chief Strategy Officer, Richard Huntington, reflects on a creative career in times like these. Read the full article here.  

Sam Hawkey On True Tales Of Production


Sam Hawkey, Chief Operating Officer, gives Campaign a behind-the-scenes glimpse into how Saatchi are overcoming lockdown restrictions to make work, plus the production lessons learned along the way.   "Do what you can, where you are, with what you have."  Never has that been truer. But when it comes to production at this moment in time, it can seem like…

Sarah Jenkins Inspires Campaign


Sarah Jenkins Inspires Campaign On International Women's Day, Sarah Jenkins is recognised as an inspirational person the creative industries by Campaign. Read the article here.  

Diverse voices: Sarah Jenkins on getting the golden ticket


Diverse voices: Sarah Jenkins on getting the golden ticket Our industry is growing into something increasingly intelligent, progressive and empowering, but are our hearts really in this? Campaign asked a broad range of adlanders at different career stages to share their personal stories and plot ways forward from their experiences. Read Sarah Jenkins’ article here.