Saatchi & Saatchi strengthens creative department by hiring award-winning art director Allan Stevenson

Saatchi & Saatchi London has bolstered its creative department by hiring art director Allan Stevenson, creator of the award-winning Wheat Thins ‘Twitterventions’ campaign.

Stevenson will work into creative partners Kate Stanners and Paul Silburn, and will be responsible for creating integrated campaigns that further drive the agency's agenda for championing creativity for its clients including Visa Europe, HSBC, Kerry Foods and EE.

Stevenson joins from Vinny Warren's (creator of Budweiser Whassup!) Chicago based boutique ad agency, The Escape Pod where he has spent most of his career creating work for brands such as Lunchables, Whole Foods Market, Wheat Thins, Philadelphia Cream Cheese, Toys R Us & OfficeMax.

In 2011 Allan was selected as one of the 100 most talented creatives in the world and inducted into Adweek's Talent 100 List. That same year, he was shortlisted at Cannes for his Wheat Thins 'Twitterventions' and Lunchables 'Alien Field Trip' campaigns, and won the gold David Ogilvy award in the digital media category for Wheat Thins.

The Wheat Thins ‘Twitterventions’ campaign encouraged online chatter about the brand by rewarding people for their random online utterances - and filming it. It featured a van of brand ambassadors scouring the United States in search of those tweeting about the brand.

For example one lady dramatically tweets that she’s “Out of Wheat Thins, my life is officially over”, just a little while later she gets a knock at the door from a Wheat Thins ambassador personally delivering to her a truck load of the product.

Scottish-Welsh art director, Stevenson graduated from Savannah College of Art and Design. Whilst at SCAD he was selected as one of the country's top one hundred advertising students to attend The Art Directors Club National Student Portfolio Review and had a brief spell interning at BBH in London.

Paul Silburn, Creative Partner, Saatchi & Saatchi says: “Allan is someone we’ve had our eye on for some time. He’s learnt fast from a great leader. He brings a lot of what’s great about the best integrated work from the U.S but, being a Brit, he also doesn’t think that everything is ‘totally awesome’ either”.

Allan Stevenson, Art Director, Saatchi & Saatchi says: “Saatchi & Saatchi London has Paul Silburn, Kate Stanners, Andy Jex and Rob Potts as its creative directors - the people responsible for some of my favourite advertising. It was an easy decision.”



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