Saatchi & Saatchi London snapped up two Silvers at the Campaign BIG awards yesterday (Wednesday) evening for their Wall’s ‘Wall’sie’ and HSBC Rugby Sevens ‘Bring Your Game’ campaigns.
Wall’s ‘Wall’sie’ secured a Silver in the Grocery, Soft Drinks & Household category for Direct. Earlier this year the Kerry Foods-owned brand launched an integrated campaign promoting Wall’s ultimate breakfast sausage by creating its own exclusive range of onesies – or Wall’sies - specially designed to look like normal clothes.
Wall’s changed its on pack logo to Wall’sie for the duration of the campaign and print and on-pack advertising informed consumers how they could win their very own Wall’sies by entering weekly competitions via the Wall’s Facebook page.
HSBC Rugby Sevens ‘Bring Your Game’ secured a Silver in the Financial, Corporate & Utilities category in Interactive. The fully integrated campaign film celebrated HSBC’s sponsorship of the 2014 Cathay Pacific/HSBC Hong Kong Sevens, the jewel in the crown of the HSBC Sevens World Series.
Highlighting Sevens as an ‘unleashed’ form of rugby, a faster, more expressive format on the pitch, and equally expressive off the pitch, where the carnival atmosphere sees the majority of fans wear elaborate fancy dress, #BRINGYOURGAME invited players and fans to become a part of the experience.
The campaign featured TV, digital display, pre-roll, bus TV, OOH and press in Hong Kong before and during the tournament and competitions on Twitter challenged staff and HSBC’s key audiences to #BRINGYOURGAME throughout the tournament for the opportunity to win tickets for entry to the stadium.