Saatchi & Saatchi win brief from Plan UK

Saatchi & Saatchi London have won an integrated content brief from the children’s rights charity Plan UK, to raise awareness and help create lasting change especially for girls across the globe.

By 2016 Plan UK aims to help four million girls so they’re able to live free from violence and get the education, skills and support they need to become the powerful force for change they can be.

As Plan UK’s lead agency, Saatchi & Saatchi will create a series of brand activation and fundraising activities, due to launch later this year, supporting the charity’s flagship ‘Because I am a Girl’ campaign, which will include social participation, print, outdoor and digital executions.

Plan UK’s multi-year ‘Because I am a Girl’ campaign is focused on adolescent girls as more than 75 years of development work in over 70 countries has shown the charity that no one bears the burden of poverty more than girls - yet it is those girls and young women who can be the most powerful agents for change. The first leg of the campaign will focus on eliminating violence against girls. Later work will focus on making sure girls’ voices are heard and that girls are able to participate in the decisions that affect their lives.

Violence against women and girls is the most widespread form of abuse worldwide, affecting one third of women in their lifetime. It takes many forms, including Female Genital Mutilation (FGM) and Early or Forced Marriage (EFM). These are violations of human rights that can result in both physical and mental trauma, loss of self-esteem and leave girls vulnerable to e.g. HIV and death in pregnancy and childbirth.

The brief was won in a competitive pitch against undisclosed agencies, it will see Saatchi & Saatchi create its first work for the charity with a scope for further projects.

Ant Cauchi, Director of Digital, Saatchi & Saatchi says: “We are so excited to be working with the Plan team in helping to raise the profile of their great 'Because I am a Girl' campaign', our aim is to create huge stand-out with the campaign across all channels, fully utilising our new integrated offering as Saatchi".

Mike Thiedke, Director of Public Engagement at Plan UK, says: ‘We were really impressed with Saatchi & Saatchi’s creative. Their fresh, single minded and engaging campaign approach will help Plan UK to showcase our work and put the rights of the world’s poorest girls where they can’t be ignored.’ 

Saatchi & Saatchi London hires Dan Treichel as Executive Creative Director


Saatchi & Saatchi London has appointed multi-award-winning creative, Dan Treichel, as its Executive Creative Director. Treichel is the creative mind behind many lauded campaigns, including the world-renowned“Climate Name Change”, which was the 7th most awarded campaign in the world in 2014. Reporting to Chief Creative Officer, Guillermo Vega, Treichel will be responsible for the day-to-day running of the creative department and for adding even more creative…

29th Saatchi & Saatchi New Creators Showcase presents the best new talent in directing and creating


This morning, the legendary Saatchi & Saatchi New Creators’ Showcase (NCS) enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Lumière Théâtre at the 2019 Cannes Lions International Festival of Creativity, the show lasted 60 minutes and presented the very best, groundbreaking directorial talent from across…

Saatchi & Saatchi wins gold at DMA awards


On Tuesday 11 December, Saatchi & Saatchi London and Direct Line won a Gold at the DMA Awards for a Direct Line campaign which used data to target hundreds of thousands of existing customers with completely personalised content.   The campaign saw personalised films being served to Direct Line home insurance customers when they were around a month outside of their renewal date and showed them exactly…

Direct Line Fixer Listed in Campaign's 10 Most Effective Celebrity Campaigns


Saatchi & Saatchi London’s “Fixer” campaign for Direct Line, has been included in Campaign Magazine’s Top 10 Most Effective Celebrity Campaigns. The idea for The Fixer was born in 2013, out of research that told Direct Line that when things go wrong, people want an insurance provider who will get the problem fixed as quickly as possible. To fix the…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Betway appoints Saatchi & Saatchi as Lead Creative Agency


Today, Betway, the online betting, casino and sports company, has appointed Saatchi & Saatchi London as their new lead creative agency. Saatchi & Saatchi will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide. The creative work will be rolled out across the UK, Ireland, Italy, Germany, Belgium and…

This Fan Girl


This week we heard from Amy Drucquer, founder of This Fan Girl. This Fan Girl is an online community dedicated to providing female football fans with a friendly and inclusive environment to watch football and create a sense of community to nurture a shared love of the sport. Amy is a lifelong fan of Leicester City Football Club. During their…

Publicis Groupe Sprintathon 2018


Publicis Groupe united on Thursday 26th July at Parliament Hills Athletics track to break the record for the world’s fastest marathon. On a sweltering 36C afternoon, over 150 Publicis Groupe employees ran 100m sprints in a relay, and finished the 26 miles in 1 hour 53 minutes and 20 seconds, breaking the record for the third fastest marathon ever. The…

Saatchi & Saatchi London wins Webby Award for 'Magenta Unleashed'


Saatchi & Saatchi London has won a Webby award in the Digital Campaign category for their ‘Magenta Unleashed’ Campaign for Deutsche Telekom. The Webby awards honour the best creative work on the internet, across seven different media types: Websites, Film & Video, Advertising, Media & PR, Social, Mobile Sites & Apps, Games, and Podcasts & Digital Audio. Each category comprises…

Saatchi & Saatchi London unveils leadership line-up


Saatchi & Saatchi London has promoted Sam Hawkey and Larissa Vince to the roles of chief operating officer and managing director respectively. Sam, who has been promoted from managing director, will lead the agency’s vision and direction, and have responsibility for its commercial performance. Larissa has been promoted from chief growth officer, and will continue to lead growth and new…