Saatchi & Saatchi wins HSBC global brand account


Saatchi & Saatchi has replaced JWT as the lead agency on HSBC’s global brand advertising account following a competitive pitch.

The agency will now develop and launch a new brand positioning for the business, which will be rolled out in multichannel communications across the world, including HSBC’s iconic global airports portfolio.

Saatchi & Saatchi London led a Publicis Communications team for the win, bringing in capabilities from across Publicis Groupe agencies including DigitasLBi. Specialists from across the Groupe will now sit together as an integrated team on the business, based in the new Saatchi & Saatchi offices at 40 Chancery Lane.

Saatchi & Saatchi has been on the HSBC advertising roster since 2012, when it was appointed to the HSBC Premier and Sponsorship accounts, before adding responsibility for HSBC’s Jade, Asset Management and Insurance briefs.

Magnus Djaba, Global President of Saatchi & Saatchi and CEO of Saatchi & Saatchi London, said: “HSBC is at the forefront of change in the fast moving financial services sector and we are delighted and proud to have been chosen to help them deliver that message to global consumers.”

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