Saatchi & Saatchi London wins three Gold Awards at the 2017 LIA Awards

Saatchi & Saatchi London celebrated winning three gold awards at last night’s prestigious LIA awards in London. All three golds were awarded for the “Magenta” campaign for Deutsche Telekom in the categories of Non-Traditional: Utilities, The New: Augmented Reality and The New: Media Innovation.

The ‘Magenta’ campaign was brought to life through a smartphone app, The Lenz App, and harnessed the iconic Deutsche Telekom colour to create a new medium for entertainment.

Showcasing exclusive artwork, videos and new music from the world’s only virtual band, Gorillaz, the Lenz App acts as a portal to a new dimension in music and entertainment. Using Chroma Keying technology, it works by identifying colours in the real world that are similar or match magenta to activate the app and content for the viewer. Whatever the magenta surface – a computer screen, framed image or door - by placing a phone in front of it, it will reveal the exclusive Gorillaz content.

 

 

 

 


Betway appoints Saatchi & Saatchi as Lead Creative Agency

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Today, Betway, the online betting, casino and sports company, has appointed Saatchi & Saatchi London as their new lead creative agency. Saatchi & Saatchi will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide. The creative work will be rolled out across the UK, Ireland, Italy, Germany, Belgium and…

Saatchi & Saatchi London wins Webby Award for 'Magenta Unleashed'

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Saatchi & Saatchi London has won a Webby award in the Digital Campaign category for their ‘Magenta Unleashed’ Campaign for Deutsche Telekom. The Webby awards honour the best creative work on the internet, across seven different media types: Websites, Film & Video, Advertising, Media & PR, Social, Mobile Sites & Apps, Games, and Podcasts & Digital Audio. Each category comprises…

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Words of wisdom from She Says - "How she got there"

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Saatchi & Saatchi London ranked 2nd most creatively awarded UK agency in 2018 Gunn Report

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Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

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Expedia consolidates global account with Saatchi & Saatchi

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"Saatchi & Saatchi work for Direct Line honoured in Campaign's Annual Brand Story of the Year"

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“Saatchi & Saatchi wins ‘Best of the Best’ Digital Campaign at Campaign Big Awards”

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Saatchi & Saatchi London won the ‘Best of the Best’ award in the Digital category at last night’s Campaign Big awards. The coveted award was won for “Magenta Unleashed”, a campaign which launched in April this year for Deutsche Telekom. At the heart of the campaign was a revolutionary smartphone app, The Lenz App, which harnessed the iconic Deutsche Telekom colour to create a new medium for…

Saatchi & Saatchi London wins three Gold Awards at the 2017 LIA Awards

News

Saatchi & Saatchi London celebrated winning three gold awards at last night’s prestigious LIA awards in London. All three golds were awarded for the “Magenta” campaign for Deutsche Telekom in the categories of Non-Traditional: Utilities, The New: Augmented Reality and The New: Media Innovation. The ‘Magenta’ campaign was brought to life through a smartphone app, The Lenz App, and harnessed the iconic Deutsche Telekom colour…

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Britvic appoints Saatchi & Saatchi as creative lead for Kids and Family brand portfolio

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