Stephen Fry and celebrity friends celebrate the launch of domain .UK

Nominet and Saatchi & Saatchi have created a social campaign to mark the launch of the domain .UK.

Fronted by celebrities Stephen Fry, Martha Lane Fox, Nick D’Aloisio and James Rhodes, the campaign celebrates the release of the .uk domain for the first time, as part of the broader release of more GLTD's (Generic Top-Level Domain’s). Viewed as a more progressive domain for digital natives, businesses and individuals alike will be able to register with a .uk as of 10th June 2014.

Nominet, the not-for-profit internet registry company, manages all domains ending in .uk (including, org,uk,, powering a huge range of UK businesses and organisations.

Stephen Fry, a supporter of .uk, having first blogged about it in 2007 on the Guardian’s website, will launch the campaign at 8am on the 10th June. Re-launching his own website - the first .uk domain - he will blog for the first time in five months specifically on .uk, generating broader interest and excitement by engaging his Twitter fanbase, through a series of tweets.

Additional content will be created by Fry’s guest bloggers Martha Lane Fox, Nick D’Aloisio and James Rhodes.

Stephen Fry said: "All those hours I’ve spent, if you add them up, typing dot co dot uk, an extra three keystrokes that I could well have done without. Well they're over. Dot UK is finally here!".

Sam Hawkey Named CEO of Saatchi & Saatchi London


Sam Hawkey, chief operating officer at Saatchi & Saatchi London, has become the agency’s chief executive. He takes over from Magnus Djaba, who has been CEO of the London office for eight years. Djaba continues in his role as global president and CEO of the creative practice for Publicis Groupe UK. Read the full article in Campaign here.  

The making of the ad: Direct Line 'We're on it'


Go behind the scenes to see how Direct Line and Saatchi & Saatchi London created a campaign featuring three popular characters: RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee from the Transformers franchise. Watch the video here.  

We Don't Save Lives


“We don't save people's lives”. Chief Strategy Officer, Richard Huntington, reflects on a creative career in times like these. Read the full article here.  

Sam Hawkey On True Tales Of Production


Sam Hawkey, Chief Operating Officer, gives Campaign a behind-the-scenes glimpse into how Saatchi are overcoming lockdown restrictions to make work, plus the production lessons learned along the way.   "Do what you can, where you are, with what you have."  Never has that been truer. But when it comes to production at this moment in time, it can seem like…

Sarah Jenkins Inspires Campaign


Sarah Jenkins Inspires Campaign On International Women's Day, Sarah Jenkins is recognised as an inspirational person the creative industries by Campaign. Read the article here.  

Diverse voices: Sarah Jenkins on getting the golden ticket


Diverse voices: Sarah Jenkins on getting the golden ticket Our industry is growing into something increasingly intelligent, progressive and empowering, but are our hearts really in this? Campaign asked a broad range of adlanders at different career stages to share their personal stories and plot ways forward from their experiences. Read Sarah Jenkins’ article here.