Saatchi & Saatchi London celebrated picking up two Lovie awards last night at the 6th annual Lovie Awards. Deutsche Telekom 'Sea Hero Quest' won Silver and Bronze in Animation and Branded Game or Application categories.
'Sea Hero Quest' is a new multi-platform mobile game that seamlessly integrates science and gaming to help researchers fight dementia. It's designed to help advance the understanding of spatial navigation - which is one of the first symptoms of dementia, while telling the story of a son trying to save his father's memories. The ambitious project is the biggest study to date on the condition, bringing scientists one-step closer to developing new diagnostic tests for dementia.
In less than five days following the global launch, the game was downloaded over 500,000 times, picked up by over 250 media outlets worldwide and achieved 3.2 million views within 24 hours. After playing a combined total of 58 months, players generated the equivalent of 725 years of similar lab-based research, a rate of 150 times faster. The largest previous study into dementia reached only 599 patients.