Saatchi & Saatchi London celebrated a successful run at the prestigious One Show awards in New York. The teams brought home a total of five Pencils for campaigns for Deutsche Telekom and HomeAway.
Deutsche Telekom ‘Sea Hero Quest’ won two Golds and a Bronze Pencil in the Innovation in Interactive Gaming, Innovation in UX / UI and Interactive Gaming categories, adding to the impressive 49 international awards already won for this ground-breaking work since launch.
‘Sea Hero Quest’ is a multi-platform mobile game that seamlessly integrates science and gaming to help researchers fight dementia. It’s designed to help advance the understanding of spatial navigations – one of the fist symptoms of dementia – while telling the story of a son trying to save his father’s memories.
Since launch, there have been more than 2.7m downloads, and the game has been collectively played for more than 75 years. The data collected equates to more than 11,000 years of similar lab based research, and the first scientific breakthrough came when UCL used the data to prove the link between navigation and the onset of dementia.
The HomeAway ‘Eiffel Tower All Yours’, a collaboration between Saatchi & Saatchi London and Paris also snapped up two Silver Pencils in Ambient Media Installations & Immersive and Innovation in Print & Outdoor.
The campaign marked the first time that the iconic Eiffel Tower has been open to the general public as accommodation and ran as a global online competition for four lucky winners to spend a night there. The apartment used in the Eiffel Tower was designed by French interior designer Benoit Leleu who created a first-of-its-kind living quarters, complete with bedrooms and a lounging area with stunning views.
The ‘Eiffel Tower All Yours’ competition built on the ‘It’s Your Vacation, Why Share It?’ marketing campaign that highlighted the plight of sharing holidays with strangers.
