The One Show 2017: Saatchi & Saatchi London win 2 Gold, 2 Silvers and a Bronze Pencil

Saatchi & Saatchi London celebrated a successful run at the prestigious One Show awards in New York. The teams brought home a total of five Pencils for campaigns for Deutsche Telekom and HomeAway.  
 
Deutsche Telekom ‘Sea Hero Quest’ won two Golds and a Bronze Pencil in the Innovation in Interactive Gaming, Innovation in UX / UI and Interactive Gaming categories, adding to the impressive 49 international awards already won for this ground-breaking work since launch.
 
‘Sea Hero Quest’ is a multi-platform mobile game that seamlessly integrates science and gaming to help researchers fight dementia. It’s designed to help advance the understanding of spatial navigations – one of the fist symptoms of dementia – while telling the story of a son trying to save his father’s memories.  
 
Since launch, there have been more than 2.7m downloads, and the game has been collectively played for more than 75 years. The data collected equates to more than 11,000 years of similar lab based research, and the first scientific breakthrough came when UCL used the data to prove the link between navigation and the onset of dementia.
 
The HomeAway ‘Eiffel Tower All Yours’, a collaboration between Saatchi & Saatchi London and Paris also snapped up two Silver Pencils in Ambient Media Installations & Immersive and Innovation in Print & Outdoor. 
 
The campaign marked the first time that the iconic Eiffel Tower has been open to the general public as accommodation and ran as a global online competition for four lucky winners to spend a night there. The apartment used in the Eiffel Tower was designed by French interior designer Benoit Leleu who created a first-of-its-kind living quarters, complete with bedrooms and a lounging area with stunning views. 
 
The ‘Eiffel Tower All Yours’ competition built on the ‘It’s Your Vacation, Why Share It?’ marketing campaign that highlighted the plight of sharing holidays with strangers.
 

Betway appoints Saatchi & Saatchi as Lead Creative Agency

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Today, Betway, the online betting, casino and sports company, has appointed Saatchi & Saatchi London as their new lead creative agency. Saatchi & Saatchi will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide. The creative work will be rolled out across the UK, Ireland, Italy, Germany, Belgium and…

Saatchi & Saatchi London wins Webby Award for 'Magenta Unleashed'

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Saatchi & Saatchi London has won a Webby award in the Digital Campaign category for their ‘Magenta Unleashed’ Campaign for Deutsche Telekom. The Webby awards honour the best creative work on the internet, across seven different media types: Websites, Film & Video, Advertising, Media & PR, Social, Mobile Sites & Apps, Games, and Podcasts & Digital Audio. Each category comprises…

Saatchi & Saatchi London unveils leadership line-up

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Saatchi & Saatchi London has promoted Sam Hawkey and Larissa Vince to the roles of chief operating officer and managing director respectively. Sam, who has been promoted from managing director, will lead the agency’s vision and direction, and have responsibility for its commercial performance. Larissa has been promoted from chief growth officer, and will continue to lead growth and new…

Words of wisdom from She Says - "How she got there"

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Last Tuesday evening, Saatchi & Saatchi London hosted the SheSays monthly series “How She Got There” to a packed crowd at the agency’s in-house pub, The Pregnant Man. The night celebrated the careers of two of advertising’s most prominent and inspirational women; Saatchi & Saatchi’s very own Chairwoman and Chief Creative Officer, Kate Stanners and SheSays co-founder and Chief Creative Officer of Mr President, Laura Jordan-Bambach. In honour of…

Saatchi & Saatchi London ranked 2nd most creatively awarded UK agency in 2018 Gunn Report

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In the 2018 Gunn Report, the annual list of the world’s best creative ideas and agencies  based on creative awards, Saatchi & Saatchi London has been listed as the 2nd most creatively awarded UK agency, and the 15th most awarded in the world. The newly formatted report, the Gunn 100, tracks the performance of campaigns, brands and agencies in more…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

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Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…

Expedia consolidates global account with Saatchi & Saatchi

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Expedia®, one of the world’s largest full-service travel sites, has awarded Saatchi & Saatchi their global creative account after consolidating all worldwide comms into the network. Jointly managed through Saatchi & Saatchi’s headquarters in London and Saatchi & Saatchi’s Team One office in Los Angeles, the agency will now create all brand advertising campaigns inclusive of TV, Digital Video and…

"Saatchi & Saatchi work for Direct Line honoured in Campaign's Annual Brand Story of the Year"

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Direct Line was named 2017 Brand Story of the Year in Campaign’s Annual issue, in recognition of the company’s desire to change the nature of the insurance industry, using technological innovation to future-proof the business of insurance. Campaigns like “Fleetlights,” “The Smart Crossing” and the “Shotgun” app were praised alongside our TV campaign featuring Harvey Keitel as fixer “Winston Wolf.”…

“Saatchi & Saatchi wins ‘Best of the Best’ Digital Campaign at Campaign Big Awards”

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Saatchi & Saatchi London won the ‘Best of the Best’ award in the Digital category at last night’s Campaign Big awards. The coveted award was won for “Magenta Unleashed”, a campaign which launched in April this year for Deutsche Telekom. At the heart of the campaign was a revolutionary smartphone app, The Lenz App, which harnessed the iconic Deutsche Telekom colour to create a new medium for…

Saatchi & Saatchi London wins three Gold Awards at the 2017 LIA Awards

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Saatchi & Saatchi London celebrated winning three gold awards at last night’s prestigious LIA awards in London. All three golds were awarded for the “Magenta” campaign for Deutsche Telekom in the categories of Non-Traditional: Utilities, The New: Augmented Reality and The New: Media Innovation. The ‘Magenta’ campaign was brought to life through a smartphone app, The Lenz App, and harnessed the iconic Deutsche Telekom colour…

Newly launched Saatchi & Saatchi pro wins the Vaillant Group account in the UK

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Saatchi & Saatchi London has relaunched its business-to-business communications practice with the launch of Saatchi & Saatchi pro. Formerly Saatchi Masius, the new agency brings technology and creative thinking together with a people, not business, focused approach to B2B. The rebranded Saatchi & Saatchi pro will work with clients across all sectors to provide solutions to the rapidly changing B2B…

Britvic appoints Saatchi & Saatchi as creative lead for Kids and Family brand portfolio

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Following the announcement in March of plans to streamline its agency support services, Britvic has appointed Saatchi & Saatchi as part of a new two-agency roster for the leading soft drinks company. Saatchi & Saatchi will lead its portfolio of Kids and Family brands, starting with Robinsons Squash, following a competitive pitch which also involved four agencies.  Matthew Barwell, CMO…