This week we heard from Amy Drucquer, founder of This Fan Girl.
This Fan Girl is an online community dedicated to providing female football fans with a friendly and inclusive environment to watch football and create a sense of community to nurture a shared love of the sport.
Amy is a lifelong fan of Leicester City Football Club. During their historic, title-winning 2016/17 season, Amy found that the coverage on the news and social media didn’t resonate with her views of the season, and she found that coverage was far less aimed towards women.
At the end of the season, Amy and a friend returned to Leicester to begin a photography project and document the female support Leicester City had. They turned the collection of photos into a scrapbook and gained some national coverage.
From building up her own portfolio of female football supporters, Amy realised that every depiction of a female football fan in popular culture did not represent what being a female football fan was like. All search terms from their research showed hyper sexualized pictures of women, and that simply because of gender, female football fans were branded as entirely different from men.
After this point, This Fan Girl began to try to normalize being a female football fan. During the 2017/18 season, This Fan Girl travelled round the Premiership football grounds of the country, photographing, interviewing and spreading the voice of female football fans. The season concluded with an exhibition of their work in London and Leicester, and a growing sense that momentum was building, and that women across the country greatly appreciated the work they were doing. Following the building success, the question then became, “How can we take this further?”
The aim then became trying to get female fans integrated with the project, and encourage them to contribute. This Fan Girl’s website is now populated with content from different female football fans twice a month and has inspired a matchday gathering of female fans.
Amy plans to take This Fan Girl international and use the growing platform to spread the message of inclusivity throughout football, and show that no one should be discouraged from showing their passions for following sport, whoever they are.
For more information on This Fan Girl, visit their website here.