Magnus has led the transformation of Saatchi & Saatchi London for the last 6 years, expanding the services we offer our clients and ensuring we are focused on creativity and business results. During this time, the agency has grown by 50%, won numerous creative and effectiveness awards and welcomed new clients such as EE, HSBC, Direct Line and Asda.
He was formerly the MD at the start-up Fallon London, one of the UK’s most awarded and best-known creative agencies, famous for groundbreaking campaigns for Cadbury, Skoda and Sony.
Magnus was appointed UK CEO of Saatchi & Saatchi in November 2011 and promoted to CEO of Saatchi & Saatchi Fallon UK Group in April 2014.
In 2017 he took on the additional role of Global President of Saatchi & Saatchi, responsible for global clients, new business and brand positioning for the network.