Mattessons 'Snackarchist' (Integrated)

Mattessons new nationwide campaign aims to disrupt the status quo of the nation’s snacking habits, and incite a revolt against crisps.

Starring the ‘Snackarchist’, a geeky, tongue-in-cheek character who embodies the Mattessons rebellious spirit, and breaks all sorts of rules including riding a child’s scooter into an area marked ‘motorcycles only’ and camping outside a sign marked ‘no loitering’. The ‘Snackarchist’s’ rule breaking extends to his choice of snacking - he doesn’t snack on conventional crisps, like many Brits, but instead walks his own path and chooses meat. 

The work is the latest in a series of ground-breaking Mattessons campaigns, including the artificially intelligent robot F.R.H.A.N.K, the “Hank Marvin” TV spot, and the MMM3000 co-created gaming and snacking meat helmet, which won seven awards. 

The multi-million campaign, featuring a 60 second ad and 30” cut down, will run on TV and online and will also extend to paid social on Twitter and Facebook and will be supported by a PR campaign and dedicated ‘Snackarchist’ Twitter page. 

Richmond ‘Sausages & Chip’ (Integrated)

Helping to fuel family bonds, Richmond’s new ‘Sausages & Chip’ campaign taps into the insight that a child’s favourite toy is a vital part of family life. 

With the caption ‘Keep the whole family together with Richmond and a toy tracking chip,’ Saatchi & Saatchi London and Richmond have developed an innovative toy-tracking microchip that can be attached to toys. If the toy gets lost, it can be tracked down using an app that can be downloaded to a parent’s phone. 

As well as the chip (which can be won on-pack) and app, the campaign encompasses a 60” film, a 30” cut down, and a series of online content films and will be screened across live TV, cinema, broadcaster VOD. Video content from the campaign will be further shared across Twitter, Pinterest and Facebook as part of a multi-layered social campaign retargeting consumers.

HomeAway 'It’s Your Vacation, Why Share It?' (Integrated)

HomeAway’s new campaign ‘It’s Your Vacation, Why Share It?’ challenges travellers to book a whole house where families and friends have space and privacy to enjoy their whole holiday. The campaign highlights the plight of over-sharing, with the most egregious offense being shared holidays with strangers – from toenail clippings and dirty bars of soap to overrun pools and overcrowded buffets, the ads explore the reality of staying at a hotel or sharing a home with a stranger.

Running in the UK, US, France and Germany, the integrated marketing campaign builds upon HomeAway’s platform of ‘The whole house. The whole family. A whole holiday’ and is intended to show the many reasons why upgrading to a holiday rental far outweighs staying in a hotel or paying to sleep under the same roof as a complete stranger. Nick Offerman, actor and comedian, has voiced the advert giving it a humorous tone.

The 30 second and 10 second spots will be shown on ITV, Channel 4, Channel 5 and Sky and the global integrated marketing campaign will reach consumers using a spectrum of media, including digital, social, including YouTube, and TV.

The creative will also be shown at the UEFA EURO 2016™ as HomeAway is a national sponsor and the official fans accommodation service for the football championship taking place in ten cities across France from June 10 - July 10 2016. 

Rekorderlig 'Silver Skaters' (Online content/cinema)

Directed by Andreas Nilsson, the Swedish artist and award-winning director, ‘Silver Skaters’ features a pair of unconventional but spectacularly talented ice skaters and their evangelical coach, as they create an ethereal routine that looks – and sounds - unlike any other.

Embodying all that is 'Beautifully Swedish', the ad aims to drive awareness for Rekorderlig globally, connecting the audience with the skater’s story.

Pampers 'Pooface' (Online content/cinema)

'Pooface' is the first film created for Pampers Wipes new “Don’t Fear The Mess!” campaign. Set to the classic score Thus Spoke Zarathustra by Strauss, the film charts in high definition and in super slow motion (400fps), a big moment in ten young babies lives: doing a poo.

From the initial build up, to the moment itself, right to those moments of ecstatic relief that follow, the film encapsulates all the weird, wonderful, adorable and funny poofaces babies pull when they're doing their business.