BT: Flex

BT's latest advertising campaign supports its brand-new range of TV packages, which provide customers with flexible access to the best in TV shows, movies and sport.

The powerful campaign directly brings to life BT’s new TV packages, offering customers the freedom to choose the TV shows, films and sport they want, when they want – with the flexibility to change their package every month. 

The campaign launched with a 60 second TV advert that premieres on Friday 6th March during Channel 4’s Gogglebox. Alongside the TV ad, a disruptive nationwide cinema campaign will also launch on Friday 6th March. In a media first, movie-goers settling in to watch British comedy-drama Military Wives and Pixar’s latest fantasy Onward at Odeon, Cineworld or Vue cinemas will experience confusion when, at the end of the trailers, an unexpected movie starts playing. The two bespoke pieces of content will see a few scenes from alternative ‘movies’ play out (one western and the other sci-fi themed), capturing the attention of the audience before the actors turn to the audience and pose the question, “You’re not here to watch this are you?” highlighting the fact that viewers wouldn’t pay to watch something they didn’t want at the cinema, “so why put up with it at home?”.