Direct Line: We're on it

Direct Line and Saatchi & Saatchi London have launched a major new campaign starring some of the world’s most iconic heroes including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer.

The new campaign, called “We’re On it”, is a move on from brand’s hugely successful “Fixer” campaign, also by Saatchi & Saatchi, featuring Harvey Keitel as Winston Wolfe, which, since 2014, has driven spectacular commercial returns for Direct Line.

In “We’re on it”, we see the iconic heroes spring into action to help people in need only to find they’ve already been #outheroed by Direct Line - because no one solves problems like Direct Line, not even these famous heroes.

Bumblebee, Donatello and RoboCop are the first characters to feature in Direct Line’s new brand campaign, with each of them beaten by Direct Line in an emergency situation, including an office break-in and a car accident.

The new campaign launched on Friday 6 March with MediaCom negotiating world-first ad break takeover across both TV and VOD simultaneously on ITV, Channel 4 and Sky. Starting with a bespoke intro per channel, followed by one 60 second and two 30 second ads running in the same TV break, the launch moment alone was set to reach 7.5 million people.

 

 

BT: Flex

BT's latest advertising campaign supports its brand-new range of TV packages, which provide customers with flexible access to the best in TV shows, movies and sport.

The powerful campaign directly brings to life BT’s new TV packages, offering customers the freedom to choose the TV shows, films and sport they want, when they want – with the flexibility to change their package every month. 

The campaign launched with a 60 second TV advert that premieres on Friday 6th March during Channel 4’s Gogglebox. Alongside the TV ad, a disruptive nationwide cinema campaign will also launch on Friday 6th March. In a media first, movie-goers settling in to watch British comedy-drama Military Wives and Pixar’s latest fantasy Onward at Odeon, Cineworld or Vue cinemas will experience confusion when, at the end of the trailers, an unexpected movie starts playing. The two bespoke pieces of content will see a few scenes from alternative ‘movies’ play out (one western and the other sci-fi themed), capturing the attention of the audience before the actors turn to the audience and pose the question, “You’re not here to watch this are you?” highlighting the fact that viewers wouldn’t pay to watch something they didn’t want at the cinema, “so why put up with it at home?”. 

Expedia: Escape The Family

Expedia pokes fun at Harry and Meghan's shock departure from the royal family with a well-placed print ad.

Placed in the Evening Standard and Metro alongside articles covering the Duke and Duchess of Sussex's decision to split their time between the UK and Canada, the ad shows a picturesque Canadian landscape alongside the tagline: "Escape the family".

 

BT: Halo

BT has launched its latest advertising campaign supporting BT Halo - the UK’s best converged plan – providing customers with ultra-reliable, superfast connectivity at home and on the go, and expert home service like they’ve never experienced with BT’s new Home Tech Experts.

The campaign launched with a 90 second TV advert that premiered on Friday 17th January during Love Island on ITV 2. The campaign focuses on the importance and far-reaching nature of human connection and highlights the power of what can happen when people come together. This includes medical care, sporting achievements, a girl searching for her biological father via social media, and record-breaking attempts.

The campaign shows gamers, musicians, students, parents and athletes benefitting from connecting with others whilst a spoken-word poet brings this to life through an inspirational poem. The ad ends with an emotional scene showing the girl finally being reunited with her biological father finishing with the message that BT Halo helps create millions of connections every day across the UK.

BT’s recent gaming partnership with esports team Excel also features with a fan in the ad sporting the team jersey.

The multi-channel campaign also includes out of home (OOH), both roadside and across seven major train stations, bus liveries, cinema, broadcast VoD, a 60 second TV ad, and online video, press, and social. 

DT: Love Magenta

To celebrate the launch of Deutsche Telekom’s “Connected Underwear” across Europe this Valentine’s Day, Saatchi & Saatchi’s reception was turned into a phone-free love zone. Alongside mannequins wearing the phone-blocking smart pants was a flower wall, a magenta bed, branded condoms and ‘chastity belt’ phone covers – encouraging everyone to make love, not likes. We even adapted the menu in our canteen, to serve ‘Jump on me Jacket Potatoes’ and ‘Kiss me Korean Carrots’. And although some people took to the ‘gram, we are confident that most of the Saatchi team will go home, put their phones away and make sweet love to their partner this evening.
 

T-Mobile 'Dance' (Integrated)

Work

To launch T-Mobile’s ‘Life’s for Sharing’ campaign, 350 dancers executed a perfectly choreographed high-energy number during rush hour at Liverpool Street station.