BT: Tech Top Tips

In an impressive landmark campaign, in partnership with ITV, BT have launched a new campaign to help people navigate a more virtual world in repsonse to Covid-19. Continuing their Beyond Limits platform, the Top Tech Tips campaign has different famous personalities educating the nation every day in 3 minute films. Clare Balding - with a little help from Robbie Savage - demonstrates her dexterity with Whatsapp, Jake Humphries explores tips for small businesses, but our favourite so far is the delightful Rylan teaching us all about podcasts. The campaign is further bolstered by 'cut out and keep' press guides, as well as lots of social activation. There's lots more upcoming talent and films over the next few weeks - so keep an eye out for new top tips!

EE: A Message For NHS Workers

EE are showing their appreciation for NHS workers during the Coronavirus crisis, by giving them free unlimited data until October.

Saatchi quickly produced a simple ad to communicate the initiative - fronted by long-running brand ambassador Kevin Bacon - which will be supported by TV, video-on-demand, and social media activity. The film is a marked change in tone and style for the brand, rightfully matching the urgency and sincerity of the message.

This production is further testament to the creativity and resourcefulness of our people during lockdown. We directed, shot, and produced the film remotely; sending just one camera to Kevin’s home in LA and directing his performance over video conference.

And crucially, its been incredibly effective: generating over 100,000 applications in under a week.

BT: Flex

BT's latest advertising campaign supports its brand-new range of TV packages, which provide customers with flexible access to the best in TV shows, movies and sport.

The powerful campaign directly brings to life BT’s new TV packages, offering customers the freedom to choose the TV shows, films and sport they want, when they want – with the flexibility to change their package every month. 

The campaign launched with a 60 second TV advert that premieres on Friday 6th March during Channel 4’s Gogglebox. Alongside the TV ad, a disruptive nationwide cinema campaign will also launch on Friday 6th March. In a media first, movie-goers settling in to watch British comedy-drama Military Wives and Pixar’s latest fantasy Onward at Odeon, Cineworld or Vue cinemas will experience confusion when, at the end of the trailers, an unexpected movie starts playing. The two bespoke pieces of content will see a few scenes from alternative ‘movies’ play out (one western and the other sci-fi themed), capturing the attention of the audience before the actors turn to the audience and pose the question, “You’re not here to watch this are you?” highlighting the fact that viewers wouldn’t pay to watch something they didn’t want at the cinema, “so why put up with it at home?”. 

Direct Line: We're on it

Direct Line and Saatchi & Saatchi London have launched a major new campaign starring some of the world’s most iconic heroes including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer.

The new campaign, called “We’re On it”, is a move on from brand’s hugely successful “Fixer” campaign, also by Saatchi & Saatchi, featuring Harvey Keitel as Winston Wolfe, which, since 2014, has driven spectacular commercial returns for Direct Line.

In “We’re on it”, we see the iconic heroes spring into action to help people in need only to find they’ve already been #outheroed by Direct Line - because no one solves problems like Direct Line, not even these famous heroes.

Bumblebee, Donatello and RoboCop are the first characters to feature in Direct Line’s new brand campaign, with each of them beaten by Direct Line in an emergency situation, including an office break-in and a car accident.

The new campaign launched on Friday 6 March with MediaCom negotiating world-first ad break takeover across both TV and VOD simultaneously on ITV, Channel 4 and Sky. Starting with a bespoke intro per channel, followed by one 60 second and two 30 second ads running in the same TV break, the launch moment alone was set to reach 7.5 million people.

 

 

BT: Halo

BT has launched its latest advertising campaign supporting BT Halo - the UK’s best converged plan – providing customers with ultra-reliable, superfast connectivity at home and on the go, and expert home service like they’ve never experienced with BT’s new Home Tech Experts.

The campaign launched with a 90 second TV advert that premiered on Friday 17th January during Love Island on ITV 2. The campaign focuses on the importance and far-reaching nature of human connection and highlights the power of what can happen when people come together. This includes medical care, sporting achievements, a girl searching for her biological father via social media, and record-breaking attempts.

The campaign shows gamers, musicians, students, parents and athletes benefitting from connecting with others whilst a spoken-word poet brings this to life through an inspirational poem. The ad ends with an emotional scene showing the girl finally being reunited with her biological father finishing with the message that BT Halo helps create millions of connections every day across the UK.

BT’s recent gaming partnership with esports team Excel also features with a fan in the ad sporting the team jersey.

The multi-channel campaign also includes out of home (OOH), both roadside and across seven major train stations, bus liveries, cinema, broadcast VoD, a 60 second TV ad, and online video, press, and social. 


Mattessons 'Snackarchist' (Integrated)

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Mattessons new nationwide campaign aims to disrupt the status quo of the nation’s snacking habits, and incite a revolt against crisps. Starring the ‘Snackarchist’, a geeky, tongue-in-cheek character who embodies the Mattessons rebellious spirit

Richmond ‘Sausages & Chip’ (Integrated)

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Helping to fuel family bonds, Richmond’s new ‘Sausages & Chip’ campaign taps into the insight that a child’s favourite toy is a vital part of family life. With the caption ‘Keep the whole family together with Richmond and a toy tracking chip,’ Saat

Direct Line 'Skipping' (Online content)

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Harvey Keitel as the character Winston Wolf from cult classic Pulp Fiction voices Direct Line’s new YouTube preroll ad in which he asks in the first 5 seconds; “will you choose to skip the ad or choose the skipping ad”?

Direct Line 'Hens' (Integrated)

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Direct Line’s new campaign 'Hens' which launches its guaranteed hire car proposition that keeps drivers moving, sees Winston Wolf coming to the rescue of ‘Julia and the girls’ who are on their way to a hen party when their car is hit by a cou