Visa UK, "Where you shop matters"

Amidst the campaigns of the big retailers, Visa’s purpose-driven campaign will once again will be giving independent merchants across the UK a platform to compete this Christmas.
 
Following the success of our Christmas campaign in 2018, this year Visa will be going above and beyond to put local merchants front-of-mind at the the most crucial period of the year for their success, and deliver a message from the High Street.
 
Working with real, independent merchants our message will use the iconic Queen song ‘Somebody to Love’ to ask the UK to show their High Street the love it deserves this Christmas. Overall over 200 fantastic merchants from all corners of the UK will have been involved in creating the campaign.
 
The campaign combines broadcast storytelling with locally targeted messaging, innovative media partnerships and a series of ways for merchants and the public to actively show their support for their High Street.
 
The campaign went live on 4th November 2019 across and will run across TV, Cinema, VOD, OOH, press, partnerships, social and PR.

Marie Curie, 'Whatever you call it'

Marie Curie’s new campaign aims to highlight the way people avoid talking about death and dying by using euphemisms to encourage more people to start a conversation. 
 
Most people aren’t comfortable thinking or talking about dying, so we decided the best way to change this behaviour and create societal change was to point out the slightly odd and quirky ways that we all avoid talking about death by using euphemisms. We created a series of charming animations with Moth Animation Studio which brought to life, ‘pop your clogs’, ‘meet your maker’, ‘give up the ghost’ and many of the other euphemisms that exist to communicate the campaign message - whatever you call death, we should all talk about it.
 
The campaign signals an important and significant shift in Marie Curie’s purpose to more confidently position the charity as ‘experts in end of life experience’ rather than purely a ‘provider of end of life care’. This move will broaden the charity’s relevance, and in turn, we hope to produce greater fundraising revenue which will allow them to care for more people.
 
The campaign went live on 3rd November 2019 across TV, radio, social and PR.

BT helps the UK realise its potential with new brand purpose and ambition: "Beyond Limits"

BT has launched its biggest brand campaign in 20 years. ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the world, to remove the barriers of today to realise the potential of tomorrow. The new campaign reflects the changing nature of BT and its focus on improving connectivity, setting a new standard for customer experience and providing essential skills training for 10 million people and businesses.
 
The TV ad developed for the campaign, airing on October 18, tells a story of hope in a time of uncertainty for Britain. It pays homage to Charles Dickens’s classic novel, The Tale Of Two Cities, following the story of a young girl as she travels through modern Britain to reach her classroom of the future. The ad poses questions about our time, and the role of technology in our lives. The viewer is provoked to think of these scenes as both positive and negative, ultimately concluding that this is a journey of optimism and pride and how technology can play a positive role in our lives. 
 
The TV campaign builds in partnership with ITV for a network takeover the weekend of October 19 and 20. BT will unveil the new logo and feature interpretations of it created by children from the Ashmount and Pontlliw Primary School from London and Swansea using coding robots. The concept was developed together with ITV Creative, BT’s media buying agency, Essence, was responsible for the multi-million pound investment in TV placement.
 
Led by Saatchi & Saatchi London, supported by other Publicis Groupe agencies as well as AnalogFolk and PosterScope and a wide roster of agencies across all disciplines. “Beyond Limits” will also feature digital and social advertising, significant PR and internal communications campaigns to communicate this new frontier for BT to its global workforce, an experiential OOH activation and launch event.
 
The scale, presence and impact of BT’s people across the UK is further brought to life in the print and OOH campaign elements. This work shines a light on the efforts of BT’s people with headlines such as “BT answers 30 million 999 calls per year” and “We prevent 4,000 cyber attacks daily to keep your data safe.” 
On 23rd October, an experiential OOH activation will be unveiled right in the centre of Piccadilly Circus. During the half-term break, children will get involved in the campaign’s creative, developing their very own avatars using code. These avatars will then light up on a Piccadilly Circus billboard, further cementing BT’s commitment to inspiring younger generations.
 
The campaign was launched with a record-breaking event at Wembley Arena, headlined by pop-singer Jess Glynne and hosted by TV presenter Tess Daly. BT, with students from St. Joseph’s School in Islington – part of BT’s Barefoot programme which brings digital and computing curriculum to schools across the UK – created a world record-breaking choreographed drone performance, featuring 160 drones synchronized to a medley of Glynne’s greatest hits. The performance was a celebration of BT’s new brand direction as well as its commitment to its ‘Skills for Tomorrow’ initiative, a new online and community training programme designed to provide essential digital skills training for 10 million school children, families and businesses across the UK.
 

Deutsche Telekom, "Connected Underwear"

Deutsche Telekom's latest campaign aims to facilitate real connection between young couples, sparking conversation around the impact of mobile devices on present moment, in-person relationships. When all else fails, Deutsche Telekom has created ‘Connected underwear’, an imaginative & humorous solution to the issue. 
 
Our ever-evolving relationship with technology presents a number of key challenges so the campaign speaks to young couples, using film content and Instagram stories to direct them towards a platform for support, where the brand will be hosting helpful tips on how to ensure mobile devices do not become a barrier to intimacy, from device settings to setting boundaries. 
 
When used, ‘Connected Underwear’ activates ‘Love Mode’ on the couples smartphones, setting the mood for romance by automatically activating Do Not Disturb mode & playing a romantic playlist.
 
A limited edition of “Connected Underwear” have been created, all in the iconic Deutsche Telekom magenta, and can be purchased at a price of €25. In addition Deutsche Telekom has also been working with relationship expert Eric Hegmann to highlight some of the actions couples can take to connect better with their loved ones and bring them closer together again. 
 
Deutsche Telekom’s ‘Better Together’ follows the brand’s recent #DABEI 5G campaign created by Saatchi & Saatchi London, highlighting the positive role that technology can play in our everyday lives, if we are more self-aware of how, when & why we use it. 

Direct Line, "Survive the Horror"

Award-winning writer and director Alice Lowe alongside Saatchi & Saatchi has launched an integrated campaign for Direct Line called 'Survive the Horror', all in time for Halloween.

The Alfred Hitchcock-inspired film follows a young driver who scratched up her car on the way back from the supermarket after realising she forgot to buy cheese. Targeting 17- to 34-year olds, the "Survive the horror" campaign draws on the anxiety experienced by young people as they begin to face mistakes and claims without the help of parents or guardians. 

Making mistakes is part of everyday life, but research has shown that this matters disproportionately amongst 17-34-year olds because it’s the first time they face errors on their own. This audience goes from being covered by their parents or guardians to being a grown-up and having to deal with claims by themselves and coping with stress when things go wrong.

The campaign film which builds on Direct Line’s association with film, following its recent sponsorship of Film on 4, is supported by a 60 cinema cutdown and a series of 6-second social stings spots which bring to life other real life horrors from cracked laptops to lost phones and kitchen disasters.

The film was created by Saatchi & Saatchi, directed by Alice Lowe who is also known for her acting roles in Black Mirror and Garth Marenghi's Darkplace and produced by Western Edge Pictures, whose previous films include Third Star, Mr Calzaghe and Rare Beasts.

 

Mattessons 'Snackarchist' (Integrated)

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Mattessons new nationwide campaign aims to disrupt the status quo of the nation’s snacking habits, and incite a revolt against crisps. Starring the ‘Snackarchist’, a geeky, tongue-in-cheek character who embodies the Mattessons rebellious spirit

Richmond ‘Sausages & Chip’ (Integrated)

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Helping to fuel family bonds, Richmond’s new ‘Sausages & Chip’ campaign taps into the insight that a child’s favourite toy is a vital part of family life. With the caption ‘Keep the whole family together with Richmond and a toy tracking chip,’ Saat

Direct Line 'Skipping' (Online content)

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Harvey Keitel as the character Winston Wolf from cult classic Pulp Fiction voices Direct Line’s new YouTube preroll ad in which he asks in the first 5 seconds; “will you choose to skip the ad or choose the skipping ad”?

Direct Line 'Hens' (Integrated)

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Direct Line’s new campaign 'Hens' which launches its guaranteed hire car proposition that keeps drivers moving, sees Winston Wolf coming to the rescue of ‘Julia and the girls’ who are on their way to a hen party when their car is hit by a cou

bathstore 'Duck' (Integrated)

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Highlighting the importance of a bathroom and its role in the home where the big things in life happen, bathstore’s latest campaign stars ‘Duck’ observing some of these moments whilst in the bathroom.

Toyota 'The Dust' (Online content)

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Toyota’s new campaign pits cricket legends Michael Vaughan and Glenn McGrath in a head-to-head one-off driving challenge to determine who could get one up on the old enemy and #settlethescore at the wheel of a GT86 coupe, instead of at the wicket.