Visa UK, "Where you shop matters"

Amidst the campaigns of the big retailers, Visa’s purpose-driven campaign will once again will be giving independent merchants across the UK a platform to compete this Christmas.
 
Following the success of our Christmas campaign in 2018, this year Visa will be going above and beyond to put local merchants front-of-mind at the the most crucial period of the year for their success, and deliver a message from the High Street.
 
Working with real, independent merchants our message will use the iconic Queen song ‘Somebody to Love’ to ask the UK to show their High Street the love it deserves this Christmas. Overall over 200 fantastic merchants from all corners of the UK will have been involved in creating the campaign.
 
The campaign combines broadcast storytelling with locally targeted messaging, innovative media partnerships and a series of ways for merchants and the public to actively show their support for their High Street.
 
The campaign went live on 4th November 2019 across and will run across TV, Cinema, VOD, OOH, press, partnerships, social and PR.

OBV, "Fake Views"

In the lead up to the 2019 General Election Operation Black Vote (OBV) has released a campaign that uses real quotes from politicians to urgently encourage Britain's disenfranchised youth, particularly Black and Minority Ethnic youth to register to vote. The campaign’s central message is that if BAME communities, and young people in general do not register to vote, others with often controversial views, will speak for them. 
 
The campaign focuses on the importance of voting on 12th December and will show a series of billboards up and down the UK showing famous people with an ‘X’ over their mouths, highlighting the importance of having their voice heard. An online film also highlights some of the controversial words uttered by politicians, with quotes containing controversial views and statements from politicians which insensitively address issues of race, religion, women, sexuality and climate change. These quotes are brought to life by actors in real life environments such as bars and restaurants, with the film capturing the stunned reactions of their friends. Actors include Nathalie Emmanuel (Game of Thrones, Fast & Furious), Nadia Rose (British hip-hop artist), Ash Sarkar (Journalist, Political activist), Jermain Jackman (Singer - The Voice UK) and Will Poulter (The Revenant, Detroit, Black Mirror, Midsommar).
 
OBV is a not for profit, non-party political organisation focussed on voter registration and getting the vote out, political mentoring and nurturing leadership. Its foundations are based on the four pillars of education, participation, representation and equality promotion.
 
 
 

Marie Curie, 'Whatever you call it'

Marie Curie’s new campaign aims to highlight the way people avoid talking about death and dying by using euphemisms to encourage more people to start a conversation. 
 
Most people aren’t comfortable thinking or talking about dying, so we decided the best way to change this behaviour and create societal change was to point out the slightly odd and quirky ways that we all avoid talking about death by using euphemisms. We created a series of charming animations with Moth Animation Studio which brought to life, ‘pop your clogs’, ‘meet your maker’, ‘give up the ghost’ and many of the other euphemisms that exist to communicate the campaign message - whatever you call death, we should all talk about it.
 
The campaign signals an important and significant shift in Marie Curie’s purpose to more confidently position the charity as ‘experts in end of life experience’ rather than purely a ‘provider of end of life care’. This move will broaden the charity’s relevance, and in turn, we hope to produce greater fundraising revenue which will allow them to care for more people.
 
The campaign went live on 3rd November 2019 across TV, radio, social and PR.

BT helps the UK realise its potential with new brand purpose and ambition: "Beyond Limits"

BT has launched its biggest brand campaign in 20 years. ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the world, to remove the barriers of today to realise the potential of tomorrow. The new campaign reflects the changing nature of BT and its focus on improving connectivity, setting a new standard for customer experience and providing essential skills training for 10 million people and businesses.
 
The TV ad developed for the campaign, airing on October 18, tells a story of hope in a time of uncertainty for Britain. It pays homage to Charles Dickens’s classic novel, The Tale Of Two Cities, following the story of a young girl as she travels through modern Britain to reach her classroom of the future. The ad poses questions about our time, and the role of technology in our lives. The viewer is provoked to think of these scenes as both positive and negative, ultimately concluding that this is a journey of optimism and pride and how technology can play a positive role in our lives. 
 
The TV campaign builds in partnership with ITV for a network takeover the weekend of October 19 and 20. BT will unveil the new logo and feature interpretations of it created by children from the Ashmount and Pontlliw Primary School from London and Swansea using coding robots. The concept was developed together with ITV Creative, BT’s media buying agency, Essence, was responsible for the multi-million pound investment in TV placement.
 
Led by Saatchi & Saatchi London, supported by other Publicis Groupe agencies as well as AnalogFolk and PosterScope and a wide roster of agencies across all disciplines. “Beyond Limits” will also feature digital and social advertising, significant PR and internal communications campaigns to communicate this new frontier for BT to its global workforce, an experiential OOH activation and launch event.
 
The scale, presence and impact of BT’s people across the UK is further brought to life in the print and OOH campaign elements. This work shines a light on the efforts of BT’s people with headlines such as “BT answers 30 million 999 calls per year” and “We prevent 4,000 cyber attacks daily to keep your data safe.” 
On 23rd October, an experiential OOH activation will be unveiled right in the centre of Piccadilly Circus. During the half-term break, children will get involved in the campaign’s creative, developing their very own avatars using code. These avatars will then light up on a Piccadilly Circus billboard, further cementing BT’s commitment to inspiring younger generations.
 
The campaign was launched with a record-breaking event at Wembley Arena, headlined by pop-singer Jess Glynne and hosted by TV presenter Tess Daly. BT, with students from St. Joseph’s School in Islington – part of BT’s Barefoot programme which brings digital and computing curriculum to schools across the UK – created a world record-breaking choreographed drone performance, featuring 160 drones synchronized to a medley of Glynne’s greatest hits. The performance was a celebration of BT’s new brand direction as well as its commitment to its ‘Skills for Tomorrow’ initiative, a new online and community training programme designed to provide essential digital skills training for 10 million school children, families and businesses across the UK.
 

Pampers, "#pampersforpreemies"

PampersForPreemies (in partnership with UK charity Bliss) are rallying the nation to get involved and help donate Pampers Preemie Protection nappies to NICU wards in need this Christmas.

Every year in the UK, 1 in 13 babies (around 60,000) are born prematurely, and need specialist care to support their early development – including a nappy. Sleep is important to support the physical and emotional development of premature babies, which is why, in 2017 Pampers created the smallest ever nappy, design to help minimise disruption to babies’ sleep. Offering a customised fit, the Pampers Preemie Protection nappies are specifically designed for the littlest of babies to support uninterrupted sleep.
 
The 60sec #PampersForPreemies TV ad communicates the importance of sleep for preemie babies and features 8 real premature babies and their families. It was shot in the Neonatal Intensive Care Unit at Princess Ann Hospital, Southampton with the support of their wonderful staff and Bliss. 
 
The 360 campaign also includes OLV, social, in-store, OOH and influencer channels, all of which spread awareness of the core mission of the campaign—donation of Pampers’ smallest nappies to UK hospitals. The brand has also teamed up with Olympic Cyclist Sir Chris Hoy and his wife Lady Sarra, who are themselves parents of a premature baby, and have experienced first-hand the importance of having a nappy available to properly support premature babies’ needs.

Pampers 'Pooface' (Online content/cinema)

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'Pooface' is the first film created for Pampers Wipes new “Don’t Fear The Mess!” campaign. Set to the classic score Thus Spoke Zarathustra by Strauss, the film charts in super slow motion, a big moment in ten young babies lives: doing a poo.

EE 'Power Rap' (Online content)

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Promoting EE’s new customer loyalty proposition 'Power Bars', the film shows the party leaders’ as we’ve never seen them before, behind closed doors, where they think no one is watching.

Direct Line 'Magnate' (Integrated)

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Direct Line’s latest instalment of their successful campaign starring Harvey Keitel as the character Winston Wolf from cult classic Pulp Fiction, focuses on reinforcing the fact that Direct Line’s high quality insurance comes at surprisingly competit

Pampers 'Everybaby' (Integrated)

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Filmed over 24 hours in British hospitals with real families who gave birth on the same day as the royal baby was born, Pampers ‘Everybaby’ is designed to celebrate that every baby born on May 2nd is just as special as the royal baby.

Operation Black Vote 'Operation Black Vote' (PR)

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Tinie Tempah, David Harewood, Sol Campbell and Ade Adepitan appear in the hard-hitting poster campaign for Operation Black Vote, shot by acclaimed photographer Rankin, which sees the celebrities turn their skin colour white to demonstrate that if the