HomeAway’s new campaign ‘It’s Your Vacation, Why Share It?’ challenges travellers to book a whole house where families and friends have space and privacy to enjoy their whole holiday. The campaign highlights the plight of over-sharing, with the most egregious offense being shared holidays with strangers – from toenail clippings and dirty bars of soap to overrun pools and overcrowded buffets, the ads explore the reality of staying at a hotel or sharing a home with a stranger.
Running in the UK, US, France and Germany, the integrated marketing campaign builds upon HomeAway’s platform of ‘The whole house. The whole family. A whole holiday’ and is intended to show the many reasons why upgrading to a holiday rental far outweighs staying in a hotel or paying to sleep under the same roof as a complete stranger. Nick Offerman, actor and comedian, has voiced the advert giving it a humorous tone.
The 30 second and 10 second spots will be shown on ITV, Channel 4, Channel 5 and Sky and the global integrated marketing campaign will reach consumers using a spectrum of media, including digital, social, including YouTube, and TV.
The creative will also be shown at the UEFA EURO 2016™ as HomeAway is a national sponsor and the official fans accommodation service for the football championship taking place in ten cities across France from June 10 - July 10 2016.