HSBC Hong Kong Sevens: 'The Descent' (Integrated)

While there are 10 HSBC World Rugby Seven Series events, there is only one Hong Kong.

HSBC, the official tournament co-sponsor, and Saatchi & Saatchi, London has launched their latest film, ‘The Descent’ to support and build anticipation for the historic Hong Kong leg of the series.

Running from the 8th - 10th April, the Cathay Pacific / HSBC Hong Kong Sevens Tournament is the pinnacle of the HSBC World Rugby Seven Series: a place where reputations are made and nations collide for the prestigious Hong Kong title.

This year, HSBC and Saatchi & Saatchi have plunged into the world of animation to dramatise the epic descent on Hong Kong as the teams make their way to the stadium and prepare their stake to the title claim.

The film was directed by Stephen McNally from Blink Ink and features lifelike characterisations of players including Tom Mitchell from the England RFU and Madison Hughes from the USA RFU. Other cameos include rugby legends: Brian O’Driscoll, Jason Robinson and George Gregan.

The 60” film will be shown on social channels as well as owned, digital, outdoor and in stadium.


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