Weight Watchers 'Play' (Integrated)

 

Weight Watchers biggest campaign to date saw them join forces with Alesha Dixon to create a pop anthem putting members’ weight loss success centre stage.

 

The fully integrated campaign brought together one hundred and eighty Weight Watchers members to star in the pop video style ad, lip synching to the song lyrics which expressed their own personal stories.


Pampers 'Push'

Work

Pampers Launch ‘Push’ the next instalment in the #ThankYouMidwife campaign, developed by Saatchi & Saatchi London