Amidst the campaigns of the big retailers, Visa’s purpose-driven campaign will once again will be giving independent merchants across the UK a platform to compete this Christmas.
Following the success of our Christmas campaign in 2018, this year Visa will be going above and beyond to put local merchants front-of-mind at the the most crucial period of the year for their success, and deliver a message from the High Street.
Working with real, independent merchants our message will use the iconic Queen song ‘Somebody to Love’ to ask the UK to show their High Street the love it deserves this Christmas. Overall over 200 fantastic merchants from all corners of the UK will have been involved in creating the campaign.
The campaign combines broadcast storytelling with locally targeted messaging, innovative media partnerships and a series of ways for merchants and the public to actively show their support for their High Street.
The campaign went live on 4th November 2019 across and will run across TV, Cinema, VOD, OOH, press, partnerships, social and PR.