Auckland - Saatchi & Saatchi has been awarded the AA's direct, digital, brand and retail advertising business after a final two way creative shoot out against Ogilvy.
Dougal Swift, AA General Manager of Membership says, "Saatchi & Saatchi impressed us with a big idea that will work across the AA's diverse business operations."
"They demonstrated that they could provide expertise in not only brand, but also retail, digital and direct for our Membership, AA Rewards, Tourism, Motoring Services and Advocacy activities."
AA Insurance television advertising will remain with Ogilvy, which produced the new AA Insurance retail campaign that launched last Sunday night, says Mr Swift.
Andrew Scott, General Manager of Saatchi & Saatchi says, "It is great to have another iconic New Zealand brand join the Saatchi & Saatchi team and we are all excited about developing another fantastic NZ Lovemark."
Jen Rolfe, General Manager of Saatchi Digital & Direct says, "It is an honour to welcome the AA as a client and to add another powerful brand to the Saatchi Digital & Direct stable."
AA Life business was not included in the pitch and will remain with Wellington based Promotus.