Adell Saatchi & Saatchi Makes Latvian Top 5

Riga - The Latvian Advertising Association has announced the results of their 2007 Agencies' Reputation survey, which saw Adell Saatchi & Saatchi achieve a Top 5 ranking.

Carried out by independent research company Data Serviss, the survey asked 139 local and international clients to evaluate the strengths and weaknesses of the 14 largest creative agencies in Latvia and to give a general view on their performance.

Each agency's 'reputation rating' was calculated as an average of three components:

  • Clients' evaluation of agencies performance;
  • Clients' potential choice of agency (if there were no financial or legal restrictions/limitations);
  • Positive and negative references about agencies provided by clients.

During the survey it was recognised that clients value the most such features as good management of work, good timing and high levels of responsibility.  And, when judged on these criteria, Adell Saatchi & Saatchi was up there with the best.  In fact, they received the fewest negative references from clients, while at the same time attaining one of the best ratings on the positive side.

Other agencies featured in the Top 5 highest reputation ranking - which was announced in alphabetical order - were DDB Latvia, Domino, Leo Burnett Riga and McCann-Erickson Riga.

Varis Lazo, Managing Director of Adell Saatchi & Saatchi commented, "We are extremely happy - this is really good news for us! Saatchi & Saatchi WW CEO Kevin Roberts said in his book Lovemarks: The Future Beyond Brands that reputations are 'Built over a lifetime. Destroyed in an instant.'  Well, it's nice it didn't take a lifetime for us to achieve this!

"At the same time such success is more than just praise - it's a challenge for us. Now we must work even harder, never let our clients down to keep our place in Top 5 and - what's even more important - our place in people's minds and hearts.  And if possible, to become a lovemark ourselves!"

Call for Entries: Saatchi & Saatchi New Creators Showcase


Today, Saatchi & Saatchi invites candidates from around the world to submit creative work for the 2019 New Creators Showcase (NCS), held at Cannes Lions International Festival of Creativity in France. Previously known as New Directors' Showcase, and open to all creative talent, Saatchi & Saatchi invites the very best directors, makers and creators to submit film work for this…

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi New York Appoints Taras Wayner as Chief Creative Officer


Saatchi & Saatchi New York has announced the appointment of Taras Wayner as Chief Creative Officer, effective September 1st. Wayner will oversee all creative communications across the agency’s client roster, which includes Walmart, Procter & Gamble, USAA and NDSS, and will play a key role in further developing the agency’s creative talent. “The moment I met Taras I knew he…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…