The new TVC campaign for Andes beer, shot by Milton Kremer and produced by Agustín Alberdi and Adrián D’Amario at Landia Production.
Do you need to negotiate with your girlfriend to go out with your friends on Friday, or just to come home a few hours later? Maybe you want to go on a road trip with your friends for a few weeks, or persuade your angry neighbour that your house party should go on until the early hours of the morning? No worries, because the top hagglers in the world are going to help you out with online advice. They don’t have a business degree, but they do possess super-human levels of persistence.
Del Campo Saatchi & Saatchi Argentina Executive Creative Director Rafael Santamarina commented: “Whenever someone says, ‘let's go grab a beer’, we immediately think about having fun, unwinding, and spending time with friends. That's the spirit of beer and, above all, Andes. And that's what we wanted to reflect in this campaign, where we help people negotiate something more valuable than any material object: time with friends.”
In addition to the commercials, which will air on TV in Argentina, the Andes ‘Hagglers’ will provide assistance via social networks, so that all those in Mendoza can continue enjoying their beer with all their friends.
Andes Hagglers https://youtu.be/ACo0g8qFRHA
Andes Trip https://youtu.be/JuskbW8fD3I
Andes Party https://youtu.be/j9uLhAWuRfU