Toyota Treats Gamers to Free 'Yaris' Videogame

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Torrance, CA - Toyota Motor Sales, USA, Inc. is bringing to life the characters and spirit of the Toyota Yaris on the Xbox 360 video game and entertainment system. The new game, simply titled "Yaris," is the first free brand-supported video game on Xbox LIVE Arcade, the premier destination on the Xbox 360 for digitally distributed, high-definition games. Starting Wednesday,…

Olympus Puts Saatchi & Saatchi Croatia in the Frame

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Zagreb - Olympus, the world's leading manufacturer of professional opto-digital products, has appointed Publicis Groupe's Saatchi & Saatchi and ZenithOptimedia as its marketing agencies in Croatia. Mrs. Ksenija Genc Novak (Adriatic Region Manager, Imaging Systems) said, "It has been necessary to take a step forward in the communication arena to reach our objectives. In appointing our agencies we have recognized…

End Child Cruelty With a 'Click'

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London - A new campaign from the NSPCC encouraging individuals to mobilise and play their part in ending cruelty with a "click" breaks on Monday 15 October. The multi-platform campaign will demonstrate how individual actions can, and do, contribute to ending abuse and will call on the public to join in taking action against child abuse. The campaign, the latest…

Toyota Yaris Gets Tattooed for 'Prison Break'

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Torrance, CA - In yet another extension of a long-term partnership between Toyota and Fox Broadcasting, TV Guide's in-house marketing team, working closely with Toyota's agencies Saatchi & Saatchi Los Angeles and ZenithMedia, has created several customized print ads for Toyota Yaris to celebrate the season three premiere of the FOX series Prison Break on September 24. The ads, featuring…

Emirates First Class to Saatchi & Saatchi Austria

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Vienna - Emirates Airline promotes its new luxury product - the First Class private cabin - with an unusual international campaign created by Saatchi & Saatchi Vienna. The print execution surprises with an abstract approach to the issue: a picture of a soy bean. "Surprising new approaches are key to the international umbrella campaign and are part of the "Keep…

Omar Sharif, the New Voice of Zain

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Beirut - Movie legend Omar Sharif is the voice of the new advertising campaign for Zain, the new global brand for MTC, the region's leading mobile telecommunications operator. The 60 second television and radio spot brings to life the Zain brand values of radiance, heart and belonging, inviting viewers to look at the bigger, brighter picture through dazzling imagery. Building…

Top Retail Award for Saatchi & Saatchi Design NZ

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Auckland - Saatchi & Saatchi Design in New Zealand has won the Supreme Award at the NZ Retail Interior Design Awards (NZRIDA) for their flagship store design for Trelise Cooper Kids. NZRIDA convenor, David Muir, said the judges believed the new store raised the bar for retail design. "For young and old alike the Trelise Cooper Kids shop is a…

Saatchi & Saatchi Design UK Gets 'Spirit of Brasil'

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London - A new series of print ads from Saatchi & Saatchi Design UK ran in the UK national press during September to boost Sagatiba sales and communicate Sagatiba's core brand positioning, "the pure spirit of Brasil". Sagatiba is the most versatile premium cachaça available in the UK. The ads use a series of evocative silhouettes created from Saatchi &…

New CEO for Saatchi & Saatchi EMEA

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London - Simon Francis has joined Saatchi & Saatchi as Chief Executive Officer, EMEA, based at Saatchi & Saatchi's London offices. He has responsibility for 70 Saatchi & Saatchi offices across Western Europe, Eastern Europe, Middle East and Africa. Francis joined Saatchi & Saatchi from OMD where he was EMEA MD with responsibility for 34 markets reporting directly into the…

Visa payWave Campaign Launches

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London - From Monday (24 September), a heavyweight campaign for Visa to launch its "contactless" payWave card will see Visa take over the largest number of London Underground station media in an outdoor campaign from an individual advertiser in the UK at any one time. The campaign has been developed by Saatchi & Saatchi and the media has been bought…

Last Call for Entries - World Changing Ideas Award

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New York -  Saatchi & Saatchi Worldwide announces that September 28, 2007 will be the cut-off date and last call for entries for its World Changing Ideas Award. The global award, formerly known as the Saatchi & Saatchi Award for Innovation in Communication, is made biennially by Saatchi & Saatchi. The Award attracts an incredibly broad range of entries and…

New Online Campaign for Toyota NASCAR

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Torrance, CA - Saatchi & Saatchi LA has premiered original online content based on the misadventures of a fictitious new Toyota department, the Department of Fan Operations. The 10 comedic webisodes feature improv actors who have an, well, unconventional take on how Toyota's famous kaizen philosophy of continuous improvement applies to the NASCAR fan experience. The mission of Toyota's Department of…

Labour Win for Saatchi & Saatchi London

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London - Britain's governing political party, Labour, has appointed Saatchi & Saatchi London to handle its advertising account before the next election. It's almost 30 years since the agency famously helped Margaret Thatcher and the Conservative Party to power with the 'Labour Isn't Working' slogan in 1979. Saatchi & Saatchi is understood to have clinched the business after impressing the…

Retailers Told, Ignore 'Lady Geeks' At Your Peril!

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London - Consumer electronics manufacturers and retailers will miss out on £600m in 2007 alone because they are failing to connect with women, according to the 'Lady Geek' study published today from Saatchi & Saatchi.  This amount equates to Australia's wine exports to the UK in one year. Thirty-five per cent of female internet users polled said they would increase…