Los Angeles - Following an extensive, three-month nationwide search for a new advertising and marketing agency, Bombardier Flexjet - the fractional business jet ownership program of Bombardier Aerospace - has selected Team One of Los Angeles, Calif. to create a new marketing flight plan for the company. The award-winning agency, a division of Saatchi & Saatchi worldwide, has extensive experience elevating brands to category leadership and is known for its innovative use of media and technology to reach a broad range of consumers.
After considering more than a dozen agencies, Flexjet tapped Team One to provide comprehensive marketing services, including advertising creative, media, interactive, direct, collateral and public relations, all under one roof.
"Team One's outstanding track record with branding and their deep understanding of the discerning affluent consumer is what initially impressed us," said Sylvain Levesque, vice president, marketing and administration, Bombardier Flexjet." However, throughout the entire pitch process, it was the depth of their strategy, fresh creative work and true vision for Flexjet and our evolving customer that ultimately sealed the deal."
"This is a very exciting time for Flexjet, and we fully expect them to become the clear brand of choice in this growing segment," added Brian Sheehan, chief executive officer of Team One. "Flexjet is the true aviation expert in the category. As a division of Bombardier they are the only fractional jet ownership company that designs, builds and maintains all of its aircraft, and trains pilots on its own planes and simulators?including the legendary Bombardier Learjet and Challenger aircraft - while offering one of the youngest fleets around. It's an unbeatable combination, and we're delighted to partner with them in telling their story and driving their continued success."
Since 2003, Flexjet sales have grown four times faster than the market. While the total fractional sales market has grown by 32 percent, Flexjet sales have grown 133 percent. The company's operations also recently recorded its best year ever in everything from on-time performance to flights considered "flawless," and has earned the prestigious FAA Diamond Award for the eighth straight year. Flexjet's new campaign from Team One is expected to debut by April 2008.