Maxi Itzkoff to Head D&AD Outdoor Advertising Jury

Saatchi & Saatchi Europe's co-Chief Creative Officer one of 25 jury foremen for this year's D&AD Professional Awards

London - D&AD has revealed the global line-up of creative leaders set to take part in the 53rd edition of its Professional Awards.  There will be 25 juries at the 2015 Awards, including a new Branded Film Content & Entertainment category, with new Wood and Graphite Pencils set to be awarded for the first time.  In keeping with tradition, the D&AD Awards will be judged by some of the international creative communities’ highest profile members. These Jury Foremen include Maxi Itzkoff, Co-Chief Creative Officer Saatchi & Saatchi Europe, who is heading up the Outdoor Advertising Jury. 

After eight years heading Del Campo Saatchi & Saatchi in Buenos Aires, multiple award-winning Argentine creative Maxi Itzkoff and his creative partner Mariano Serkin moved to Europe in June 2014, to make Del Campo Saatchi & Saatchi Madrid their home base. During their tenure, Itzkoff and Serkin have worked with clients including; Coca Cola, Mondelez, Procter & Gamble, Inbev, Toyota, PlayStation and BGH. During their time at Del Campo Saatchi & Saatchi, they were consistently awarded in the most prestigious national and international festivals, amassing over 50 Cannes Lions and 32 Grand Prix, and in 2012 they were featured in Creativity’s Top 50 Most Innovative People in the World.  Under their leadership, Del Campo Saatchi & Saatchi was Argentine Creative Circle’s Agency of the Year for seven consecutive years. 

Itzkoff and Serkin’s unique creativity has had global impact: In The Gunn Report March 2015 edition, Del Campo Saatchi & Saatchi were the only Argentine agency in the Top 15 ‘Most Awarded Agencies in the World 2014’, and Itzkoff and Serkin’s campaign for Beldent Infinit was featured in the Top 10 ‘Most Awarded All Gunns Blazing in the World 2014; in 2013, Del Campo Saatchi & Saatchi was the second most-awarded agency of The Gunn Report; and in 2011, Del Campo Saatchi & Saatchi was named International Agency of the Year by AdAge. 

A full list of judges can be found at http://www.dandad.org/en/professional-awards/#judges 

Tim Lindsay, Chief Executive at D&AD, commented, “The role of creativity and the value of design in our society has never been greater. Whether as vehicle for social change, enriching quality of life or finding the means to do well by doing good, we've seen some truly impressive innovation from across the advertising and design industries in recent years as boundaries are pushed and limits tested. After a remarkable 2014, we’re all looking forward to seeing what 2015 brings in the field of creative excellence.”

D&AD only awards work of the highest standard, meaning that the quantity of top Awards given fluctuates year on year. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only the very best work receives a coveted D&AD Pencil.



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