New York - Saatchi & Saatchi X has announced the appointment of Carlos Sanchez as worldwide creative director.
In this role, Sanchez will lead the agency's creative function and be responsible for leading the creative vision for Saatchi & Saatchi X's global network.? Sanchez will report to Andy Murray, Saatchi & Saatchi X worldwide chief executive officer, and joins the agency's leadership team.? In addition, Sanchez joins the Saatchi & Saatchi Worldwide Creative Board, chaired by Bob Isherwood, as the agency's creative global leader.
"Carlos Sanchez has been a catalyst for companies worldwide to define, express and leverage who they are through their brands," said Murray. "He is an excellent fit for our agency because he knows what drives people to buy and understands that the platform for business success is the smart and rigorous combination of brand, consumer insights and the intelligent use of technology."
"I'm extremely excited to be part of the team that's leading the way in shopper marketing," said Sanchez. "There's a retail revolution afoot, with drastic and far-reaching change happening in how, where and when we shop. I look forward to responding to this revolution through the integration of strategy and creative to enhance the shopping experience for our clients and the customer."
Sanchez has spent two decades building, managing and inspiring both creative and multidisciplined teams. Most recently, Sanchez served as chief marketing officer at ShopBistro, a multi-channeled shopping venture, where he was instrumental in shaping the shopping experience for the future.
His creative career began as senior designer at the highly awarded Wolff Olins London office, where he designed and implemented corporate identities and retail solutions, led conceptual development and client relationships, and led project teams and new business pitches. In the early 1990s, he joined a young start-up called Diefenbach Elkins, now known as Futurebrand, as design director.
His career continued to gain momentum when he joined Landor as creative director and was charged with creating, defining and building a New York corporate identity practice. Within two years, the practice grew from three people to 40, with more than $6 million in revenue. While at Landor, he managed programs for clients such as AT&T, GE Capital, ITT Industries, U.S. Open, Mars and others.
In 1998, he cofounded St. Aubyn with a simple holistic approach: to create branding programs that are as strategically smart as they are creatively compelling. He grew the start-up into an industry-recognized and-respected branding agency with award-winning work for blue-chip clients such as DoubleClick, ChevronTexaco, Vivendi Universal, Scholastic and others.
His next three years were spent as executive creative director at Interbrand, where he championed and evolved the integration of strategy and creative, nurtured existing and new practices and cultivated winning relationships within the Omnicom network. He was instrumental in winning and retaining clients such as P&G, AT&T, eBay, CNN, Johnson & Johnson, Merck, Heinz and others.